Lifecycle Casino Manager

PMI is a service company, engaged in the development and implementation of the expansion strategy for Parimatch brand in the markets of Africa, Asia and Latin America. The company provides tech, marketing and communications services for partners in the betting and gambling industry.

Innovations, new technologies and the desire to provide the best gaming experience for the customers is what drives PMI forward.

- Plan, execute and analyze promo campaigns for casino retention, ensuring all planned campaigns are made on time and with the highest quality;
-  Analyse and create segments (filters) for promo campaigns;
-  Support casino team regarding the promotion of the tournament;
-  Provide tips & advice regarding promo campaigns and segmentation;
-  Participate in hypothesis testing connected with the retention-connected metrics;
-  Create automated funnels for casino players;
-  Communicate with the CRM team for better cooperation;
-  Cooperate with the casino managers, and communication managers in terms of campaigns performance;
-  Track on a weekly or monthly basis retention-based metrics: retention rate, reactivation rate, churn rate, ATPU, ARPU, etc;
-  Track campaigns' performance metrics on a weekly or monthly basis: conv. to accepting campaign, conv. to use bonus, % wagered.

Essential professional experience:
- At least 3+ years of professional work experience;
-  Proven work experience as an LCM / CRM Manager or a similar role in the betting industry;
-  Knowledge of curating offers in betting which are lucrative for customers and profitable for the company;
- Hands-on experience of CRM tools like Salesforce, SugarCRM, etc.;  
- Experience with running and optimising communication campaigns;
- Understanding of technology in CRM and how user experience impacts conversion;
- Proficiency in Excel, Google spreadsheet and Powerpoint;
- Upper-Intermediate level of English.

Desirable skills and personal features:
- Excellent verbal communication.

- 100 % paid sick leaves;
-  Medical insurance & financial aid;
-  Benefits Cafeteria (gym/stomatology/psychological service & etc.).

-  Competitive salary and constant encouragement for your efforts and contribution;
-  Annual salary review;
-  OKR-based bonus system.

Personal and professional growth
- Individual annual training budget with an opportunity to visit paid conferences, training sessions, English lessons, workshops, etc.;
-  Personal development plan;
-  Feedback culture.

-  20 working days of paid vacation;
-  Flexible schedule;
-  Corporate events and team-building activities.