Head of VIP CRM

Growe is group of companies that has several iGaming brands and other assets under management. We are focused on the development and implementation of cutting-edge technology platforms and payment solutions, propelling assets’ expansion and sustainable growth. 

Leveraging our own international expertise, we develop iGaming brands and operate in the markets of Asia, Africa, and Latin America. 

We create a talented team, enabling us to maintain at the leading positions in technological and marketing achievements, constantly overcoming new horizons. 

At Growe, there are no limits to our ambitions! We boldly break stereotypes and strive for unparalleled success in an ever-changing industry with a daring spirit. 

Are you ready to grow with us?

At Growe, we don’t just follow trends – we set them. We are seeking a forward-thinking leader to spearhead our VIP CRM strategy across regions where our products dominate the markets. This role is perfect for a strategic leader who embraces innovation and isn’t afraid to push boundaries while leading an already established, top-performing team.

Growe welcomes those who are excited to:

• Define and lead the CRM strategy for Latin America, Asia, and Africa, ensuring our VIP clients are at the center of everything we do;
• Manage and develop a talented, experienced VIP CRM team, ensuring harmony between operational management and strategic objectives;
• Establish clear metrics for evaluating and improving CRM results, and prepare regular reports on performance indicators;
• Communicate the success of the strategy and team by providing analytical data that facilitates informed decision-making and strategic refinement;
• Analyze data to identify growth opportunities — whether that’s boosting sales, driving upsells, or retaining top clients through customized marketing campaigns and VIP offers;
• Foster innovation by implementing new mechanics such as gamification, quests, and tournaments, continuously adapting strategies to rapidly changing market conditions;
• Collaborate closely with other departments to integrate CRM initiatives with business goals and priorities.

We appreciate if you have those personal features:

• Proven experience in the iGaming or betting industry (critical);
• At least 1 year in a leadership position (e.g., lead or head role), managing teams of 6+ people with the ability to inspire and motivate them to achieve goals and deliver exceptional results;
• 5+ years of experience in CRM-related roles, demonstrating a deep understanding of the full user flow cycle;
• Experience in key global markets, especially Latin America, Africa, or Asia (experience in at least one of these regions is essential);
• Demonstrated experience in implementing gamification strategies (e.g., quests, tournaments) to boost engagement and retention;
• Proficiency with CRM tools such as Optimove, Smartico, SugarCRM, or similar platforms;
• Strong skills in Excel and Tableau for data analysis (Python and R are a plus, but not mandatory).

We appreciate these skills and personal qualities:

• Strategic mindset with the ability to align VIP CRM strategy with the company’s goals;
• Proven leadership in managing teams, developing employees, and solving complex challenges;
• Data-driven approach, with the ability to analyze metrics and user behavior to drive informed decisions;
• Innovative thinker, skilled at implementing new trends, gamification strategies, and creative solutions;
• Excellent collaborator, able to work effectively with cross-functional teams;
• Highly adaptable, thriving in dynamic, rapidly changing market environments.

We are seeking those who align with our core values:

• GROWE TOGETHER: Our team is our main asset. We work together and support each other to achieve our common goals;
• DRIVE RESULT OVER PROCESS: We set ambitious, clear, measurable goals in line with our strategy and driving Growe to success;
• BE READY FOR CHANGE: We see challenges as opportunities to grow and evolve. We adapt today to win tomorrow.

What we offer:

• Medical insurance;
• Benefit Cafeteria (compensation for the gym/stomatology/psychological service & etc.);
• 100 % paid sick leaves;
• Paid vacation;
• Annual salary review (based on performance);
• OKR-based bonus system;
• Individual annual training budget which allows to visit paid conferences, training sessions, English lessons, workshops, etc.;
• Personal development plan;
• Corporate events and team-building activities;
• Free lunches at the office.