About the role

We're looking for a Product Marketing Manager to take full ownership of our web acquisition funnels.

This is a hands-on role for someone who enjoys building, testing, and optimizing high-converting user journeys. You'll own the entire funnel—from researching new concepts and creating landing page ideas to launching experiments, optimizing paywalls, improving conversion rates, and implementing AI-powered workflows.

We're looking for someone who thinks like both a marketer and a product builder: someone who is curious, analytical, highly autonomous, and excited to experiment quickly.

Responsibilities

• Own the strategy, execution, and continuous optimization of our web acquisition funnels.
• Research competitors, user behavior, market trends, and emerging growth opportunities.
• Develop new funnel concepts, landing page structures, offers, messaging, and user flows.
• Create clear technical specifications for Design, Frontend, and Engineering teams, while independently building prototypes and landing pages whenever possible.
• Design, launch, and analyze A/B tests across landing pages, copy, UX, pricing models, offers, checkout flows, and paywalls.
• Continuously identify bottlenecks throughout the user journey and implement improvements based on quantitative and qualitative data.
• Build rapid prototypes using no-code platforms and modern AI development tools.
• Leverage AI to accelerate research, content creation, prototyping, coding, experimentation, and workflow automation.
• Identify opportunities to automate funnel creation, testing, and optimization processes.
• Work with analytics tools to measure experiment performance, generate insights, and make data-driven decisions.
• Drive a culture of continuous experimentation by launching and prioritizing high-impact growth initiatives.

Requirements

Must-have

• 3+ years of experience in Product Marketing, Growth Marketing, Conversion Rate Optimization (CRO), or Web Funnel Optimization.
• Experience with B2C subscription-based mobile apps. 
• Proven experience building and optimizing high-converting web-to-app or web-to-desktop conversion funnels.
• Strong hands-on experience with A/B testing methodologies and experimentation frameworks.
• Experience optimizing landing pages, pricing strategies, checkout experiences, subscription flows, and paywalls.
• Strong analytical mindset with the ability to translate data into actionable insights.
• Experience working with:Google Analytics 4 (GA4)MixpanelMicrosoft ClarityPayment providers
  • Google Analytics 4 (GA4)
  • Mixpanel
  • Microsoft Clarity
  • Payment providers
• Ability to independently own projects from idea through implementation.
• Experience writing technical requirements and collaborating effectively with developers and designers.
• Working knowledge of HTML, CSS, and JavaScript.
• Experience building pages or prototypes using no-code platforms.
• AI-first mindset with practical experience using AI tools to improve speed, quality, and efficiency.
• Comfortable working in a fast-paced environment with rapid iteration cycles and multiple concurrent experiments.

Nice to have

• Experience with AI development tools such as Cursor, Lovable, Claude Code, Replit, or similar.
• Experience building automations with n8n or comparable workflow automation platforms.
• Understanding of UX/UI principles and behavioral psychology.
• Basic knowledge of SQL or statistical analysis.
• English skills — at least B2.

Success in this role

You'll be responsible for continuously improving key business metrics, including:

• Trial Conversion Rate
• Purchase Conversion Rate
• Paywall Conversion
• Customer Acquisition Cost (CAC)
• Customer Lifetime Value (LTV)

Success also means maintaining a strong experimentation culture by consistently generating, prioritizing, and launching high-impact tests that drive measurable business growth.

Why you'll love working with us

• End-to-end ownership of one of the company's most impactful growth areas.
• Freedom to experiment, validate ideas quickly, and directly influence business results.
• Access to the latest AI, no-code, and automation tools—we'll provide whatever you need to be successful.
• Hybrid: 2 days office (Warsaw) / 3 days remote — best of both worlds.
• Work hard, play hard — epic team events throughout the year.
• Lunch covered on your office days.
• Young, driven team with real startup energy — no bureaucracy, no micromanagement.
• Flexibility where it matters — we care about results, not watching the clock.
• Room to be creative and bring your own ideas to the table.