Marketing Intelligence Lead

The company is looking for a Marketing Intelligence Lead.

A role for someone who can connect analytics, systems thinking, and business insights to drive strategic decision-making.

Responsibilities:
• Analyze marketing and brand performance across key geographies
• Track brand dynamics, campaign effectiveness, and channel contribution
• Collaborate with research agencies: set tasks, ensure research quality, interpret results
• Prepare regular reports and presentations for the team and shareholders
• Build systems for data collection, storage, and visualization (dashboards, BI systems)
• Automate data collection and analysis processes, implement best practices
• Forecasting and scenario modeling: develop “what-if” models to evaluate how changes in budget or media mix impact business results • Conduct competitive analysis and trend tracking: monitor competitors’ activities and identify opportunities for brand growth
• Form strategic recommendations: translate analytics into clear insights and actionable plans to optimize budgets, channels, and content

Requirements:
• 3+ years of experience in analytics or marketing intelligence • Advanced Excel/Google Sheets, proficiency with BI tools (Power BI, Tableau, Looker, or similar)

• Experience working with research data and understanding brand metrics (awareness, consideration, NPS, equity, etc.)

• Knowledge of modern effectiveness measurement methods: attribution, MMM, incrementality testing

• Experience preparing reports for top management/board level

• Strong system thinking, attention to detail, ability to translate numbers into business meaning

• English level: Upper-Intermediate+

Nice to have:

• Experience in entertainment, digital products, or other fast-paced industries

• Knowledge of SQL or Python for advanced analytics

• Experience in building automated reports