Beliani was established in 2009 by Swiss brothers Michael and Stefan Widmer in Germany, Beliani has since grown into a leading online retailer operating in 17 countries. Despite our humble beginnings, we have expanded our reach and offerings to become a trusted name in the furniture industry.
At Beliani, we pride ourselves on being an exclusively online store, catering to the modern consumer who values convenience and quality. Unlike traditional brick-and-mortar stores, we operate solely through our online platform, allowing us to streamline operations and pass on cost savings to our customers. While we may not have physical stores in the countries we serve, we have developed strong partnerships with reliable suppliers, ensuring a diverse and extensive product range.
One of our key strengths lies in our robust logistical system, supported by our warehouses strategically located across our operational regions. This enables us to efficiently manage inventory and deliver orders promptly to our customers' doorsteps. Our ERP system, which has been meticulously crafted from scratch, has been the backbone of our operations for the past decade. Its seamless integration allows us to optimize processes and enhance the overall customer experience.
Despite our rapid growth, we remain committed to innovation and continuous improvement. Our dedication to technological advancement is evident in our ERP system, which has evolved over the years to meet the market's changing demands. However, we acknowledge that our journey has been challenging. The codebase of our company, dating back to 2005, contains a significant portion of legacy code, comprising approximately 40-50% of the total. Nonetheless, we are actively working towards modernizing our systems to ensure efficiency and scalability for years to come.
At Beliani, our mission is simple: to provide our customers with high-quality furniture and home accessories at competitive prices, all with the convenience of online shopping. With our extensive product range, reliable logistics, and commitment to innovation, we aim to exceed your expectations at every step.