Lead Creative Marketing Manager (Leaply)

SKELAR — is a Ukrainian venture builder that creates international tech businesses. Together with co-founders, we assemble strong teams to succeed in global markets.

Leaply — an ecosystem of interconnected digital and physical products designed to help build healthy habits and improve quality of life. We're developing a range of B2C products for global markets, including the US, Tier 1, Europe, and beyond.

This past June, we launched a new product — an app focused on habit-building with a subscription-based monetization model and a performance-first marketing approach through channels like Meta (Facebook, Instagram), Google, and TikTok. In just the first two months, we achieved positive unit economics and are on track to grow our revenue tenfold by the end of this year.

Our team is embarking on our third business venture together and has a proven track record of successful exits. We possess unique market insights that significantly enhance our chances of success — this isn't our first time working with this business model, and we've already built products for this audience. Our core values are straightforward communication, quick decision-making, and aggressive, ambitious goals.

To achieve these ambitious goals, we're looking for a Lead Creative Marketing Manager, whose area of ​​responsibility includes:

— Development and implementation of creative strategy.

— Creative factory management, constant optimization of the creative process.

— Working with analytics: monitoring the performance of tests of creative concepts and adjusting strategy based on data.

— Analysis of competitors and players from related niches to generate creative hypotheses.

— Collaborate with a cross-functional team to create and improve funnels and product impact.

What is important for us:

— 2+ years of experience in performance marketing.

— Practical experience in creating effective advertising concepts, scripts and briefs for Meta Ads or TikTok.

— Experience with Tier 1 markets.

— Experience with AI tools (ChatGPT, Midjourney, etc.).

— A data-driven approach to decision making. Strong analytical skills, the ability to analyze large amounts of information and draw conclusions from it.

— Structurality and the possibility of building scalable processes.

— Creativity and the ability to qualitatively generate new ideas and hypotheses.

— Proficiency in English at the B2+ level.

Would be a plus:

— Experience with Tableau, Airtable.

In addition to our businesses, we have the SKELAR Foundation, which supports Ukrainian defenders with ammunition and equipment and aids external military projects. SKELAR is an environment for individuals to realize their potential in building successful companies, which we refer to as the "next big everything." We believe in their power and scalability.

We are committed to developing tech businesses, conquering global markets, and supporting the victory of Ukraine 🇺🇦.

To achieve this, we offer:

— Eight Infrastructure Teams to help startups tackle various issues, from recruiting to finance and legal matters.

— A Community of Founders who have launched multiple businesses and can share practical experiences.

— Internal Clubs by professional areas: marketing, development, finance, recruiting.

— Training, Courses, and Conference Attendance.

— Medical Insurance and Meals.

Let's build the next big everything together!