We are looking for an experienced Data Scientist to analyze advertising campaign data on marketplaces and develop optimization models for online marketing.
🎯 Project Goal: Improve the effectiveness of advertising strategies, enhance conversion rates, and reduce customer acquisition costs.
- Collect and process data from various sources (CRM systems, analytics platforms, databases) for ad campaign analysis.
- Analyze current advertising performance metrics, identify patterns and weak points.
- Develop and train machine learning models to predict campaign outcomes and optimize budgets.
- Provide data-driven recommendations to improve online marketing strategies.
- Visualize data and create analytical reports.
- Experience in Data Science and data analysis, preferably in online marketing.
- Strong skills in Python or R programming.
- Hands-on experience with machine learning techniques for analysis and forecasting.
- Ability to work with large datasets, clean and prepare them for analysis.
- Strong data visualization and reporting skills.
- Knowledge of ukrainian/russian languages.
- Experience with data visualization tools (Tableau, Power BI).
- Understanding of key online marketing metrics and advertising platforms.
- Ability to clearly explain and present research findings.
🚀 Ready for the challenge? We are looking forward to receive your CV:)