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Marketing

remote

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Fit4Me — an innovative startup in mobile applications that helps people become better versions of themselves. Our specialization is fitness and health, and our main goal is to create convenient, effective, and motivating tools for achieving fitness goals.

"At Fit4Me, we believe that a healthy lifestyle should be easy, accessible, and enjoyable for everyone"

Position Objective: We're looking for a Growth Product Manager who will be responsible for improving key performance indicators (Conversion Rate, LTV, ARPU) and help take the product to a new level of growth through optimization of conversion funnels and implementation of effective monetization strategies.

Your workflow:

Analyzing user behavior and competitive landscape to identify new growth opportunities
Generating, prioritizing, and validating product hypotheses aimed at improving conversion and monetization
Planning, launching, and analyzing A/B tests on web funnels and in the mobile app
Testing different pricing models, paywalls, onboardings, and other monetization mechanisms
Monitoring key product metrics and tracking the impact of changes on business indicators
Close collaboration with a cross-functional team (marketing, design, development, analytics) for rapid implementation of hypotheses

Expected results from you:

Stable conversion growth
Increased user LTV through optimization of onboarding and retention
Reduced CAC and increased ROAS through improved conversion funnels
Regular A/B testing each month with measurable impact on key metrics
Implementation and optimization of new monetization strategies that increase ARPU
Formation of a data-driven decision-making culture in the team

Must-have experience:

2+ years of experience as a Growth Product Manager or Product Marketing Manager
Experience with mobile products with subscription monetization model (iOS, Web)
Understanding of Health & Fitness and Wellness niche specifics
Practical experience in improving Conversion Rate, ARPU, and LTV metrics
Skills in planning, conducting, and analyzing A/B tests
Experience with analytical tools (GA, Amplitude, Tableau)
Understanding of unit economics and key metrics of mobile business
Ability to identify user "pain points" and implement solutions to address them
English at Upper-Intermediate+ level

Key soft skills:

Data-driven approach to decision-making — ability to base strategy on data, not intuition
Analytical mindset and systems thinking
Creativity in generating hypotheses and finding new approaches to user acquisition and retention
High adaptability and flexibility — readiness to quickly change strategy based on results
Effective communication and ability to work in cross-functional teams
Proactivity and ownership — ability to take responsibility for results
Strategic thinking along with attention to detail

What we offer:

Real impact on the product and business — each of your decisions affects an audience of millions of users
Independence and responsibility in decision-making: complete control over your area and space for experimentation
Career development: work in an ambitious team of Marketing professionals
Opportunity to work in the highly competitive Health & Fitness niche during active scaling
Development at company expense — training, access to the best marketing courses and platforms
Competitive salary based on your experience and level of impact
Flexible schedule and Remote-First — work from wherever is convenient, results are what matter
Minimum bureaucracy and micromanagement — we value speed and initiative
Well-being — we care about your inner state and peace of mind. We maintain work-life balance and invite you to cozy online meditation sessions weekly