User Acquisition Manager (FB)

Rock&Apps is looking for a Facebook User Acquisition Manager to boost the team’s performance🚀 

This position is about becoming the first UAM in our new Web team!
We have already launched web2app and are now laying the foundation for something bigger. 
Your key task is to step in, build a UA system, and eventually scale it — including growing your own team. This is a role with a high level of autonomy and direct impact on the product. 

Location: Warsaw. Office / Hybrid

Format: Full-time

Seniority: Middle+ / Senior (We will assess your seniority not by years of experience, but by reviewing the case statistics you have worked with) 

What you’ll do

• Develop and implement effective advertising strategies for highly competitive products and target markets, ensuring alignment with budgetary guidelines.
• Continuously analyze and optimize ad performance using metrics like CPA, CPC, CPM, and ROI to maximize return on investment.
• Conduct competitors’ research, generating insights and presenting findings to stakeholders for data-driven decision-making.
• Collaborate with designers, developers, and other specialists to bring your creative ideas for ads and landing pages to life.

What we’re looking for

• A strong understanding of Facebook algorithms.
• At least 3 year of experience with Facebook Ads tools.
• Ability to analyze key metrics and work with models like CPA, CPC, CPM, CPI, and ROI.
• Strong skills in working with spreadsheets and BI Tools.
• Good technical skills in FB Pixel and API.
• Experience managing >30k budgets in verticals with high competition.
• Responsibility, attention to detail, and accuracy.
• Positive mindset and challenging spirit to push boundaries.

What we offer

• A fast-growing environment with minimal bureaucracy
• Support for professional development
• 15 paid vacation days
• 15 paid sick days
• 5 paid days off
• Benefit bar 

Compensation package: fix + bonus