CMO / Head of Marketing

Fit4Me — an innovative startup in mobile applications that helps people become better versions of themselves. Our specialization is fitness and health, and our main goal is to create convenient, effective, and motivating tools for achieving fitness goals.

"At Fit4Me, we believe that a healthy lifestyle should be easy, accessible, and enjoyable for everyone"

Position Objective: We're looking for a strategic leader who will unite all marketing directions into a powerful ecosystem for global scaling of our product. Your mission is to build an international marketing machine that transforms investments into sustainable growth, capable of establishing Fit4Me as a leader in the global Health & Fitness apps market.

Main responsibilities:

• Building and implementing a comprehensive marketing strategy for scaling the product to global markets
• Managing all marketing areas: Performance marketing, Influencer marketing, Email/CRM, Organic, SEO, PR, Brand
• Building and developing a marketing team (creative, production, traffic, analytics, strategy)
• Developing performance funnels (web2app) and optimizing traffic channels: Meta, Google, TikTok, etc.
• Building and expanding production teams to create highly effective creatives
• Conducting regular analysis of results, key metrics (CAC, ROAS, LTV, retention, payback) and making data-driven decisions
• Forming a strong company brand in the digital environment

Required experience:

• 2+ years in CMO / Head of Marketing / VP of Marketing positions in B2C products
• Managing a marketing budget of at least $1M per month
• Mandatory experience in mobile applications and building performance funnels (web2app)
• Experience launching and scaling products in global markets
• Deep expertise in performance marketing and product analytics
• Experience working with creative teams (internal production)
• Understanding of product metrics (LTV, retention, cohort analysis) and ability to influence them through marketing
• Experience building processes, teams, implementing best practices
• English B1+ for working with global markets

Soft skills:

• Systematic and strategic thinking — ability to see the complete picture, analyze relationships between different marketing directions, and develop long-term strategies considering market trends
• Leadership qualities and experience managing cross-functional teams — ability to unite specialists from different areas (creative, analytics, UA, production) around a common goal, motivate them, and effectively distribute tasks
• High involvement and hands-on approach — willingness to dive deeply into processes and, when necessary, independently perform operational tasks, not limiting yourself to just the strategic level
• Ability to make decisions in conditions of change and rapid growth — ability to quickly adapt to a changing environment, analyze risks, and quickly reconfigure strategy when the situation demands
• Communication skills, ability to inspire the team and interact with founders — clearly convey ideas and strategies, conduct constructive dialogue with founders, and transmit their vision to the team, creating an atmosphere of trust and enthusiasm

Tools and software:

• Google Analytics, Amplitude, Mixpanel, Tableau / Looker Studio
• AppsFlyer / Adjust / Kochava
• Meta Ads, Google UAC, TikTok Ads, Apple Search Ads
• Firebase, CRM tools (Braze / OneSignal / CleverTap)
• Notion, Slack, Figma, Asana

What you'll get working with us:

• Freedom to implement your own ideas: launch new funnels, channels, and test your own approaches
• Independence and responsibility in decision-making: complete control over your area and space for experimentation
• Opportunity to work in the highly competitive Health & Fitness niche during active scaling
• Career development: work in an ambitious team with 20+ Marketing professionals
• Development at company expense — training, access to the best marketing courses and platforms
• Flexible schedule and Remote-First — work from wherever is convenient, results are what matter
• Minimum bureaucracy and micromanagement — we value speed and initiative
• Well-being — we care about your inner state and peace of mind. We maintain work-life balance and invite you to cozy online meditation sessions weekly

• Ukrainian team that creates an amazing product together for the entire world