Senior Digital Marketing Manager │ DOU

B2B

Marketing

remote

The Xenoss team is looking for an experienced T-shaped marketer with hands-on digital marketing knowledge. The ideal candidate has a diverse skillset, is able to manage end-to-end digital marketing programs, and work as an integral part of the marketing team.

Responsibilities

You will take part in building an efficient marketing process with a focus on lead generation. You will co-develop and execute marketing strategy and channel tactics, lead-generation program, research the market, perform funnel analysis. You will closely interact with the marketing team members and executive team and report directly to CMO. Your responsibilities:

Co-develop, contribute to, and execute the marketing strategy across channels
Design, manage, analyze digital media campaigns with marketing automation tools according to business goals (with a focus on various lead generation campaigns)
Research new market segments and competitors, conduct client development interviews, elicit marketing insights, suggest improvements to strengthen the strategy and tactics
Work with content, design, and technical specialists to create corporate collateral aimed to promote the brand (including outreach messaging, website content, sales decks, ad content, case studies)
Strategize on, contribute to, manage some tracks of the event marketing, lead nurturing, and partner programs
Coordinate the brand’s website development (prototypes, messaging, improvements, contractor management)
Provide analytic reports with recommendations specific to driving and optimizing traffic, prospect behavior, campaign response, lead conversion
Seek out new opportunities and channels to raise brand awareness
Stay up-to-date with digital media technologies and the latest trends

Requirements

3+ years of experience as a Digital Marketing Manager at a tech company, or a similar role
Excellent English language proficiency (Upper-Intermediate/Advanced/Fluent)
Hands-on knowledge in key areas of digital marketing (SEO, SEM/PPC, social media, content marketing, email marketing, lead generation, lead nurturing) and tools
Good understanding of B2B sales, PR, customer care processes in B2B
Ability to write effective and concise sales copy
Experience working with marketing automation, email marketing, and analytics tools
Market research and analysis experience
Creative thinker with an ability to also use data and logic to inform decisions
Well-developed organizational skills to work independently as well as manage projects with many moving parts
Experience working with contractors, developing creative briefs, and managing requirements and schedules
Comfortable sharing experience and point of view on topics and recommending approaches
Meticulous attention to detail

Preferable qualifications

Experience in the promotion of software development services
Experience in developing B2B brand communication
ABM marketing experience
Extensive PR/SEO/PPC/Copywriting experience

Why Xenoss

You’ll work on sophisticated niche marketing
Rapid professional growth by driving end-to-end marketing programs
Freedom and the budget for experimentation
Dynamic work environment, driven and experienced colleagues
Unlimited work-from-home option
Flexible working hours
Zero bureaucracy
Covering costs of professional events and English lessons
3 weeks of paid vacation and 2 weeks of paid sick-period
Opportunity to choose the equipment you like (MacBooks included)

About Xenoss

Xenoss is a software development lab solving complex big data, AI and high-load problems and focused on MarTech/AdTech. Our clients are leading SaaS companies, world-known enterprises, and aggressively growing startups. The software we’ve delivered is now the tech basis of multi-billion dollar businesses and is being used by leading corporations, including Blizzard, Nestlé, Adidas, Virgin, HSBC.