Ads Manager / PPC Manager

Full Remote | American Product company | B2B | Benefits 

CARiD is an e-commerce company in the automotive parts sector, inspired by industry leaders, that focuses on a comprehensive selection of parts and accessories, offering an exceptional online shopping experience, currently undergoing an exciting phase of transformation under new management and with fresh capital investment. Our renewed focus is on aggressive growth and expanding our market share while maintaining an engaging and dynamic work environment.

We are seeking a highly skilled Ads Manager / PPC Manager who is adept in managing and optimizing pay-per-click (PPC) campaigns. This position requires a keen understanding of various advertising platforms, including Performance Max, Regular Shopping, and Dynamic Product Search Ads. Knowledge of Google Analytics and Microsoft Ads is considered a significant advantage. The ideal candidate should excel in a dynamic environment, utilizing data-driven strategies to enhance campaign performance continually.

Salary ranges: up to 2800 USD gross

Key Responsibilities:

• Campaign Strategy and Implementation: Plan, implement, and continuously optimize PPC campaigns across Google Ads and other platforms to align with strategic goals and maintain budget efficiency.
• Real-Time Campaign Management: Make immediate adjustments to campaigns as needed, including modifications to targeting, bid strategies, and ad copy to optimize performance and ROI.
• Research and Testing: Conduct in-depth keyword research, audience targeting, and A/B testing to refine and improve campaign outcomes.
• Collaboration and Strategy Integration: Work closely with SEO and analytics teams to ensure campaigns are well-integrated with the overall digital marketing strategy.
• Data Analysis and Reporting: Analyze campaign data to identify trends, derive insights, and uncover opportunities. Use this analysis to make informed decisions and strategize future campaigns.
• Industry Knowledge and Application: Stay updated on PPC best practices and industry trends, applying this knowledge to enhance campaign effectiveness continually.
• Budget Management: Manage campaign budgets meticulously to ensure funds are allocated optimally for maximum campaign impact.
• Reporting and Insights: Produce detailed reports on campaign performance, highlighting key insights and actionable strategies for future initiatives.
• Required Experience: Proven experience in managing and optimizing Google Ads campaigns, including specific experience with Performance Max, Regular Shopping, and Dynamic Product Search Ads. English level: Upper Intermediate — Advanced
• Preferred Skills: Strong knowledge of Google Analytics, Microsoft Ads, and familiarity with SA360.
• Competencies: Excellent analytical skills, attention to detail, and the ability to work dynamically and adaptively in a fast-paced environment.

Expected Outcomes:

• Enhanced Campaign Performance: Directly manage and refine PPC campaigns to increase conversion rates and optimize for ROI. Implement and manage margin bidding strategies effectively to maximize profitability.
• Ads Copywriting: Craft compelling ad copy that resonates with target audiences, driving engagement and conversions. Ensure ad copy aligns with overall marketing strategy and brand voice.
• Assets Creation: Develop and design creative assets for campaigns, including visuals and multimedia components, ensuring they are optimized for different platforms and contribute to campaign goals.
• Keyword Clusterization: Conduct extensive keyword research and organize keywords into clusters that enhance targeting and improve campaign reach and effectiveness.
• Groups and Audience Creation: Build and refine target groups and audiences to ensure that campaigns are reaching the most relevant users, optimizing for engagement and conversion.
• Campaigns Building: Construct and launch detailed PPC campaigns from scratch, including setting up all required parameters, audiences, and goals in line with strategic objectives.

Work Environment and Flexibility:

• Flexible Work Options: This position offers flexible work arrangements including office-based, hybrid, and remote options to accommodate the diverse needs and preferences of our team members.

We offer:

• Full remote work
• Paid vacation
• Contract with an American company
• Become part of the team working on the largest online store selling motorsports and car styling, motorsports, watercraft, and outdoor activities, included in the top 5 best stores in the US and Canada market.