Content Marketing Specialist

We are looking for a creative and strategic Content Marketing Specialist to join our marketing team. In this role, you will be instrumental in visualizing and showcasing our expertise in the software development industry internationally. You will have the unique opportunity to shape and lead our content marketing initiatives, support our sales efforts through strategic content creation, and contribute to the company’s growth.

Key Responsibilities:

• Content Strategy & Creation:Develop and execute a comprehensive content marketing strategy aligned with company goals.Produce high-quality content such as blog posts, articles, press releases, and social media updates that resonate with our target audience.Plan, create, and publish engaging content across various platforms, including LinkedIn, Facebook, Instagram, Dribbble, Behance, and our corporate website.
• Develop and execute a comprehensive content marketing strategy aligned with company goals.
• Produce high-quality content such as blog posts, articles, press releases, and social media updates that resonate with our target audience.
• Plan, create, and publish engaging content across various platforms, including LinkedIn, Facebook, Instagram, Dribbble, Behance, and our corporate website.
• Sales Support Content:Create tailored content to support the sales team, including case studies, whitepapers, presentations, and sales collateral.Collaborate with the sales team to understand client needs and develop content that addresses pain points and showcases our solutions.
• Create tailored content to support the sales team, including case studies, whitepapers, presentations, and sales collateral.
• Collaborate with the sales team to understand client needs and develop content that addresses pain points and showcases our solutions.
• Thought Leadership Development:Develop thought leadership pieces for company leaders to enhance their professional profiles on LinkedIn and other platforms.Work closely with executives to craft insightful articles, posts, and content that positions them as industry experts.
• Develop thought leadership pieces for company leaders to enhance their professional profiles on LinkedIn and other platforms.
• Work closely with executives to craft insightful articles, posts, and content that positions them as industry experts.
• Social Media Management:Manage and grow our social media presence by creating and curating content that drives engagement.Develop content strategies for the LinkedIn profiles of the leadership team to enhance professional networking and outreach.
• Manage and grow our social media presence by creating and curating content that drives engagement.
• Develop content strategies for the LinkedIn profiles of the leadership team to enhance professional networking and outreach.
• SEO & Web Content Optimization:Optimize web content to improve search engine rankings and increase organic traffic.Collaborate with the SEO team to implement best practices and monitor performance.
• Optimize web content to improve search engine rankings and increase organic traffic.
• Collaborate with the SEO team to implement best practices and monitor performance.
• Market Research & Analysis:Conduct market and competitor analysis to identify new opportunities and stay ahead of industry trends.Highlight the company’s competitive advantages through strategic content initiatives.
• Conduct market and competitor analysis to identify new opportunities and stay ahead of industry trends.
• Highlight the company’s competitive advantages through strategic content initiatives.
• Collaboration & Communication:Work closely with the Business Development, Sales, Recruitment, and Design teams to ensure content aligns with company objectives and branding guidelines.Collaborate with team members to create and update marketing materials, ensuring consistency and alignment with brand messaging.
• Work closely with the Business Development, Sales, Recruitment, and Design teams to ensure content aligns with company objectives and branding guidelines.
• Collaborate with team members to create and update marketing materials, ensuring consistency and alignment with brand messaging.
• Metrics & Reporting:Monitor and analyze content performance, provide regular reports on content effectiveness and make data-driven recommendations for improvement.
• Monitor and analyze content performance, provide regular reports on content effectiveness and make data-driven recommendations for improvement.

Qualifications:

• Minimum of 3 years of experience in content marketing, preferably within the software development or IT industry.
• High level of strategic thinking with a strong portfolio demonstrating content marketing successes.
• Strong knowledge of SEO best practices and experience with content management systems (CMS).
• Understanding of market trends, metrics and the ability to translate insights into actionable initiatives. 
• Experience in creating content to support sales efforts.
• Ability to develop thought leadership content for executive profiles.
• Proficiency in English (Upper-Intermediate or higher).
• Exceptional communication and collaboration skills.

Nice to Have:

• Experience planning and executing successful marketing campaigns, including online/offline events and social media promotions.
• Familiarity with marketing trends and innovations in the IT industry.

What We Offer:

• Competitive Compensation: A salary that reflects your experience and skills.
• Collaborative Environment: Work with a passionate, friendly, and dynamic team committed to innovation.
• Flexible Work Arrangements: Options for remote work and flexible scheduling.
• Professional Growth: Opportunities for continuous learning and career advancement.
• Global Team Experience: Enjoy a friendly working atmosphere with challenging and exciting growth opportunities alongside team members based in Ukraine and the USA.
• Comprehensive Benefits: Paid vacations, sick leave, and social benefits provided by the company.

If you are eager to unleash your marketing potential within a dynamic international software development company, we welcome you to join our team.