User Acquisition Manager

The User Acquisition Operations Manager will support the teams by managing and optimizing operational processes related to user acquisition. This role focuses on ensuring smooth campaign and day -to-day routine execution, tracking, compliance, and performance analysis to drive efficiency and support strategic decision-making. The ideal candidate will have strong attention to details, excellent organizational and communication skills, and a data-driven mindset to help scale marketing efforts effectively.

Responsibilities:
- Fraud Detection and Deductions: Collaborate with internal teams and MMPs (AppsFlyer, Adjust, Singular) to flag and deduct fraudulent traffic from activities

- New Partners Onboarding process: Manage the technical onboarding process for new UA partners, ensuring all legal and financial requirements are met

- End-of-Month Routines: Collect, verify, and process monthly costs from partners, ensuring accurate reconciliation against internal tracking systems- Collaborate with the finance team to address discrepancies and manage payment timelines

- Creative Uploads to UA Campaigns: Manage the uploading of creative assets to various ad platforms (Meta, Google, DSPs) following naming conventions and guidelines

- Tracking Active Tickets: Monitor and track active tickets related to campaign performance, platform issues, and internal requests

- Work with cross-functional teams to ensure timely resolutions and escalations when necessary

- Exporting Reports and Data Analysis: Export campaign performance reports from platforms and internal dashboards upon request and analyze complex data 

Requirements:

- 2+ in user acquisition operations, digital marketing, or ad tech within the mobile gaming industry

- Hands-on experience with MMPs (AppsFlyer, Adjust, Singular) and ad platforms (Meta, Google, TikTok, Unity Ads)

- Strong understanding of tracking, attribution, and fraud prevention- Proficiency in data analysis tools such as Excel, Google Sheets, Looker, or Tableau

- Experience with project management tools (JIRA, Monday.com) is advantageous

- Fluent English

- Strong organizational and multitasking abilities

- Excellent communication skills

- Detail-oriented with a proactive problem-solving approach