Ads Manager/PPC

About Us: We are a rapidly growing IoT and AI product development company focused on the US and Canadian markets. Our mission is to build smart, scalable solutions that improve everyday life — from logistics platforms to AI assistants. We are looking for a results-driven Ads Manager to manage and scale our paid advertising campaigns across multiple platforms.

Responsibilities:

• Plan, launch, and optimize paid advertising campaigns across platforms like Google Ads, Facebook/Meta, Instagram, LinkedIn, TikTok, etc.
• Monitor performance, analyze data, and continuously improve CTR, CPC, CPA, ROAS, and other key metrics.
• Conduct A/B testing on ad creatives, copy, and targeting strategies.
• Collaborate with the creative and marketing teams to produce high-performing ad content.
• Manage and allocate ad budgets efficiently to maximize results.
• Create detailed performance reports and present insights and recommendations.Stay updated on the latest trends, tools, and algorithm changes in paid advertising.

Requirements:

• 2+ years of hands-on experience managing performance ad campaigns.
• Proven track record of achieving KPIs like high ROAS and low CPA.
• Experience with Google Ads, Facebook Ads Manager, and preferably LinkedIn, TikTok Ads.
• Strong understanding of ad targeting, retargeting, and audience segmentation.
• Analytical mindset and experience with tools like Google Analytics, GA4, Meta Pixel.
• Excellent written and spoken English.Self-driven, detail-oriented, and results-focused.

Nice to Have:

• Experience promoting tech, AI, IoT, or mobile apps in US/Canadian markets.
• Familiarity with creative briefs and funnel optimization.
• Knowledge of ad compliance policies (Meta, Google).

What We Offer:

• Remote work with flexible hours.
• A chance to work on high-impact international products.

Room for professional growth and leadership opportunities.