Mobile Performance Manager

#APK Marketer, #Mobile Performance Manager #remote, salary 50-60k

Main responsibilities:

Promotion of Android applications outside the Play Market.

Launching and optimizing advertising campaigns in Facebook Ads, TikTok Ads, Google Ads, Telegram, CPA networks.

Interaction with analytical tools: Adjust, Keitaro, GA4, Firebase.

Analysis of key KPIs (CPI, CR, ROI, LTV, ARPU).

Testing creatives, landing pages and traffic channels.

Generating reports and recommendations for improving efficiency.

Coordination with APK version developers (updates, integrations, tracking).

Requirements:

Experience in performance marketing / mobile user acquisition from 2 years.

Understanding the principles of distributing APK applications outside the Play Market.

Practical experience with Adjust / Keitaro / Firebase / GA4.

Proficiency in traffic purchasing tools (Facebook, TikTok, Google, CPA networks).

Knowledge of basic analytics (Excel, Google Sheets, SQL) is an advantage.

Experience in fintech, crypto or iGaming is a big plus.