CRM Lead Manager

Our client is a Global iGaming brand and platform, accessible to players worldwide. Combine the energy and speed of a startup with the clarity and structure of a well-established business. Move fast, every process — from product development to decision-making — is designed for maximum efficiency and impact.

Perfect for those who aim to:

• Develop and execute CRM strategies for casino and sports betting brands, managing the full customer lifecycle;
• Lead planning and analysis of promotional campaigns aimed at player acquisition, activation, retention, and reactivation;
• Build and maintain advanced customer segmentation strategies based on behavioral and transactional data;
• Design, execute, and evaluate A/B and multivariate tests to optimize CRM performance;
• Oversee multichannel campaign execution (email, SMS, push notifications, outbound calls);
• Collaborate with design, content, and product teams to deliver high-quality, on-brand promotional materials;
• Develop and refine automated player journeys and customer retention funnels;
• Plan monthly promotional calendars, including gamification mechanics and bonus campaigns;
• Track and analyze key CRM KPIs on a daily, weekly, and monthly basis;
• Improve customer engagement and communication metrics based on data insights;
• Lead and support a CRM team, ensuring clear priorities, high execution quality, and continuous development.

Experience you'll need to bring:

• 3+ years of hands-on CRM experience in the casino industry, in a CRM Lead role or as a strong Senior taking ownership of CRM processes and small teams.
• Demonstrate expertise in developing segmentation strategies and personalized communication;
• Work hands-on with email, SMS, push, and other CRM channels;
• Understand bonus mechanics, player journey funnels, and engagement tactics;
• Analyze data and extract actionable insights from large datasets;
• Use CRM and marketing automation platforms confidently;
• Apply gamification tools or engagement mechanics (e.g., quests, challenges) a plus;
• Communicate in English (Intermediate or higher).

It's a perfect match if you have those personal features:

• Communicate effectively with excellent verbal and written skills;
• Think strategically and act with a long-term vision;
• Make decisions based on data and measurable outcomes;
• Identify problems promptly and resolve them effectively.

Our clients offer competitive benefits to support your professional and personal growth, including:

• Health&Wellness Focus;
• Global Medical Coverage;
• Growth Opportunities;
• Benefits Programs (compensation for the gym/stomatology/psychological service etc.);
• Performance-Driven Rewards;
• Dynamic Work Environment.