B2B

Marketing

About the Role

We're looking for someone to own our web acquisition funnels — from idea to launch to optimization. You'll generate ideas for funnels and landing pages, brief designers and engineers, run A/B tests, and improve conversion at every step, including paywall and checkout. We use AI tools throughout the process, and we'd love someone who does too.

We're looking for someone who thinks like both a marketer and a builder: curious, analytical, autonomous, and excited to test things fast.

What You'll Do

Own web funnel strategy and day-to-day optimization — landing pages, pricing, checkout, paywall.
Research competitors, user behavior, and growth opportunities.
Come up with new funnel concepts, page structures, offers, and messaging.
Brief Design/Frontend/Engineering, and build prototypes yourself when you can (no-code or AI tools).
Design, launch, and analyze A/B tests.
Spot bottlenecks in the user journey and fix them using data.
Use AI to speed up research, content, prototyping, and experimentation.

Must-have

1+ years in Product Marketing, Growth Marketing, or a similar role — a background in product or marketing more broadly also works if you have the right skills.
Experience with B2C subscription apps.
Comfortable running A/B tests and reading basic analytics (GA4, Mixpanel, or similar).
Can take a project from idea to implementation on your own.
Practical experience using AI tools in your work.
Proven experience building and optimizing high-converting web-to-app or web-to-desktop conversion funnels.