CMO

#MARKETING DIRECTOR #Warsaw

We are seeking an experienced and dynamic Marketing Director with track record of outstanding achievements and outputs to join our FinTech company.

Responsibilities:

• Execute all aspects of mobile marketing campaigns, including budgeting, executing ads, coordinating with different teams to drive mobile traffic, and reporting on campaign performance.

• Handle ads on various mobile advertising platforms such as Facebook, Instagram, Google, and Apple Search.

• Provide performance reporting and analysis on campaigns — what worked, what didn’t, and why — and take relevant action on insights gained.

• Execute marketing campaigns that boost app downloads, engagement, and user acquisition.

• To liaise with product department to more understand the product and its operation in the market.

• Establish and maintain robust relationships with media outlets and influencers.

• Lead inbound marketing strategies, attracting and engaging our target audience with innovative and relevant content.

• Oversee the creation and execution of a cohesive marketing content strategy, encompassing a wide range of media and formats to communicate message effectively.

• Analyze market trends, customer feedback, and competitive dynamics to adapt and refine marketing strategies continuously.

• Represent at industry events, conferences, and forums, enhancing our visibility and network.

Important expertise, competencies, and values:

• Ukrainian/Russian-language speaker; fluent in the English language.

• Work experience with fintech projects (neobanks, financial services, fiat&crypto).

• Track record of outstanding achievements and results.

• Understanding of how to work with apps, be able to engage and build lead generation in the financial sector.

• Highly skilled in developing brand and product marketing strategies that translate into measurable business results.

• Proficient in leveraging inbound marketing techniques and digital platforms to build brand awareness and generate leads.

• Creative and innovative in content creation, with a knack for storytelling that captivates and engages diverse audiences.

• Solid business understanding of the entire suite of our banking product.

• Experience in team management, supervision, leadership performance management.

• Team player and ability to work within diverse teams in diverse cultural environments.

• Strong interpersonal and problem-solving skills.