SEO Specialist

Kraken Leads is a team that specializes in attracting and monetizing traffic in a fairly competitive niche, namely the entertainment industry. Our guys have created more than a thousand projects and do not stop their development and support. Kraken Leads is looking for an SEO specialist to join the team.

Requirements

• At least 2.5 years in the position of SEO specialist outside the CIS region.
• Practical experience collaborating with in-house and/or outsourced resources in design, front-end, content, and link-building areas, including delegating relevant responsibilities.
• Experience in the iGaming niche.
• Ability to plan, describe, and observe the correct execution of tasks by in-house or outsourced professionals in relevant fields.
• Practical experience and application of technical aspects of SEO to launch/promote successful projects.
• Practical experience using Google Search Console/Analytics/Tag Manager for project planning and promotion.
• Practical experience in competitor analysis (on-page/off-page) for project launches and promotions.
• Practical experience in Link Building.
• Practical experience with tools like Ahrefs, SEMrush, Majestic, SurferSEO, Netpeak Software, Screaming Frog, Google Sheets etc.
• English language proficiency, at least at an intermediate level.

Responsibilities

• Creating anchor lists and technical tasks for link builders and verifying task completion.
• In-depth semantic content analysis for website pages and creating technical tasks for copywriters.
• Promoting projects on Google in non-CIS regions.
• Conducting market analysis and competitor assessments.
• Planning the promotion strategy for resources on Google.
• Conducting SEO audits of projects.
• Monitoring and analyzing project performance and results.
• Reporting on project outcomes.
• Planning project expenditure and revenue structures.
• Participating in the development of effective work strategies for promotion.
• Tracking achieved KPIs for projects.
• Recording and describing successes for future reference.