User Acquisition Manager (Google, Bing)
Warszawa
We are looking for a proactive and ambitious User Acquisition Manager to join our R&D product in the field of LegalTech. As a UAM, you'll play a key role in acquiring new users through Google Ads, Bing Ads, and will explore additional acquisition channels to scale the product.
Location — Warsaw.
This is a hybrid position. It allows you to work both in our Warsaw office and remotely, with a requirement to be onsite 3 days a week.
Who are we?
Universe Group is a Ukrainian company that launches global IT products. Wе create mobile applications and web platforms to simplify and improve people's quality of life.
For six years, we have built three successful businesses – Guru Apps, FORMA, Wisey – and are also developing its R&D center. The company's products are used by nearly 63 million people in 180 countries worldwide.
This role is ideal for candidates who:
- Thrive in taking ownership and developing processes independently, choosing the tools, methods, and strategies that best suit their objectives.
- Focus on achieving results, not "drown" in bureaucracy - we like proactivity and say "we need to test" most ideas.
- Seek opportunities for both professional and career growth - the position offers the possibility of promotion to Head of Marketing. It all depends on you!
Responsibilities:
- Manage and optimize Google Ads and Bing ads campaigns, including testing hypotheses and different optimization models.
- Generating hypotheses to improve the efficiency of attracting new users and scaling.
- Testing other marketing channels such as email marketing, organic search, and Meta ads.
- Planning and managing 6-figure advertising budgets.
- Analyzing campaign performance and developing recommendations for improvement.
- Ensuring high-quality traffic and maximizing conversions.
Requirements:
- 3+ years of experience as a PPC/SEM Specialist/User Acquisition Manager.
- Extensive practical experience in user acquisition through Google ads, including strategy development and budget optimization.
- Experience with Tier 1 market.
- Experience with marketing budgets from $100k/month.
- Ability to generate new ideas and creative approaches to campaign optimization and problem solving.
- Upper-Intermediate level of English proficiency or higher.
- Fluency in Ukrainian language.
- Strong analytical and data-driven decision-making skills.
- Ability to manage time effectively and prioritize tasks to maximize productivity.
Nice to have:
- Experience with other marketing channels such as Meta ads, email marketing, and SEO.
What do we offer:
- Hybrid work format - we value our office culture and do our best to make everyone comfortable working in our Warsaw office.
- Culture of development and learning — we believe that the company's results depend on the team, skills and knowledge of colleagues. We regularly conduct internal team training to improve skills and engage Ukrainian or international market experts.
- Career growth - a learning culture promotes the rapid development of colleagues. On average, up to 10 specialists become managers in a year. Career development depends on the desire and achievement of goals. Also, large specialized communities are waiting for you, with the help of which you can improve your hard skills.
- Great conditions - competitive compensation, 20 working days of paid breaks, 100% paid sick leaves, health insurance, and free online consultations with a corporate doctor.
- Care and support during the war - we make sure that everyone in the team feels safe during a full-scale war in Ukraine. If necessary, we help with the relocation of employees and their families, and provide charging stations and everything else necessary for comfortable work. In addition, we double all donations from our colleagues to charity fundraisers to help us fulfill the military's requests as quickly as possible.
Send your resume and become a part of our Universe.
