EXMO.com is an international fintech company founded at the start of the crypto revolution. As a result, our team has gathered a wide range of experience and expertise by providing convenient and high-quality crypto services to our customer base, which currently exceeds 2 million active traders.
We are looking for a Head of Growth / CMO with extensive experience in the fintech/crypto industry to join us and lead the development initiatives of our brokerage business in LATAM.
This is a remote position where you will play a key role in defining and executing a robust marketing strategy that will drive explosive customer acquisition and growth across multiple markets, with a particular focus on LATAM.
Requirements:
- 3-5 years of proven marketing experience on the C-level with a track record of achieving high results is important
- Experience working with brokers, cryptocurrency platforms or betting companies
- Experience in LATAM markets and app promotion
- Experience in performance marketing, including Google, Facebook and CPC networks
- Demonstrated experience in affiliate marketing
- Experience working with KOLs and bloggers
- Ability to identify and conclude partnerships, with excellent negotiation skills.
- Interest in cryptocurrencies/web3 and a desire to become a leader in this field
- English language proficiency at least C+ is required.
Responsibilities:
- Define and execute a comprehensive marketing strategy, with a focus on customer acquisition and company growth in global markets
- Lead innovative marketing initiatives to drive user acquisition and growth across all brand and content channels, with a particular focus on LATAM
- Develop and justify the marketing budget
- Oversee all aspects of digital marketing, including website development and conversion, lead generation, email marketing, targeting and media advertising
- Manage a marketing team, fostering a collaborative and productive environment
- Expand into new markets, leveraging your experience and network to drive significant user acquisition and revenue growth.
What we offer:
- The competitive salary
- Work from any location in the world, but be able to conduct meetings & calls in GMT+2
- Gym & English courses compensation
- Professional growth by attending courses and conferences
- 10 days off per year without sick leave
- 20 days annual vacation
- Extra day off to celebrate big if you have a birthday, wedding, kid’s birthday. We also offer a gift—money bonus to make your party even more significant!
- Friendly team who is waiting for a new peer :)