The development of Large Language Models (LLMs) and their integration with search engines and chatbots is changing the principles of SEO. Now, it's not just important to rank highly in search results, but also to appear in AI-generated answers from services like ChatGPT, Claude, Gemini, or Google's new Search Generative Experience (SGE) – AI Overview.
Motoryzacyjny gigant General Motors zwalnia ponad 1000 pracowników zatrudnionych w swoich jednostkach zajmujących się oprogramowaniem i usługami na całym świecie.