Middle Retention Manager

UPSTARS – a product IT company where both people and brands take off. 🚀

Our main focus is technological solutions and B2B services for international clients. We launch stellar projects in the iGaming industry, gaining recognition and top ratings in industry rankings. ✨

And yes, supporting a legal and transparent market in Ukraine is a must-have for us – that’s why we were the third company in the country to obtain a B2B license for providing services in the gambling sector.

In 2025, we are actively scaling both our projects and dream team. To strengthen our Retention Marketing Department, we are looking for a Middle Retention Manager.

✅ Your future tasks:

• Analyze customer behavior and individual segments to develop the most relevant offers for users.
• Manage the customer base at the segment level and top behavioral groups.
• Develop, execute, and oversee regular customer retention and engagement campaigns in line with company goals and KPIs.
• Design, implement, and monitor personalized customer offers based on lifecycle and LTV: onboarding/development/retention/reactivation.
• Automate regular retention campaigns.
• Conduct A/B testing of business hypotheses, evaluate results, and apply insights.
• Create and manage cross-functional requirements for retention campaigns.
• Develop and execute a retention activity calendar.
• Analyze and optimize the retention funnel, focusing on OR, CTOR, Delivery Rate, Conversion Rate, ARPU, RFM, LD, Retention Rate.
• Implement customer retention projects and monitor their performance.
• Conduct research and work with analytics results.
• Collaborate within a cross-functional product team.

💪 Your skills:

• At least 1 year of experience in a similar role.
• Understanding of key Retention metrics: Retention Rate, Churn Rate, Reactivation Rate, Conversion Rate, LTV.
• English level B1 or higher.
• Strong data analysis skills and experience working with Excel.
• Experience in customer segmentation and personalized offer development.
• Strong organizational skills and ability to manage multiple tasks efficiently.

🤞 Nice to have (but not critical):

• Experience with email marketing platforms such as customer.io, Smart Sender, etc., as well as email design tools like Stripo.
• Experience in the iGaming industry.

🌟 What we offer:

• We take on challenging and ambitious tasks that unlock potential.
• We speak clearly and openly, even about complex things.
• No bureaucracy or outdated processes – we value freedom of action.
• We develop our own technological solutions from scratch.
• We use cloud storage, Kubernetes, and other advanced digital tools.
• We automate routine tasks to focus on growth and innovation.
• Career growth: clear progression plans, Performance Reviews, training, and mentoring programs.
• A team with strong values – we work, relax, and support each other together.

🍪 Must-haves:

• Work from anywhere – choose between office or remote work.
• Official employment in Ukraine or Poland – we support you with paperwork and documentation.
• 20 working days of paid vacation, public holidays, and sick leave – we believe in work-life balance.
• Medical insurance at top clinics and mental health support via Pleso.
• Benefit Cafe – monthly allowance for hobbies, sports, and personal interests.
• Events & activities – workshops, team-building activities, and corporate events.
• Learning opportunities – personal learning budgets, corporate English courses, workshops, and an online library.

❗️ Important Information:

• We do not have clients who use our solutions or services on the Ukrainian market.
• We do not work with clients from the aggressor country or any other Russian-speaking market.

Are you eager to grow, learn, and be part of a game-changing product development process? Let’s connect! 😉 🚀