Go-to-Market (GTM) Engineer

The Role

We are looking for a mid-level Go-to-Market (GTM) Engineer with a specialization in AI-powered marketing and sales automations.

As a part of our Marketing team, you will work closely with Marketing and Sales Operations to build, deploy, and scale intelligent (AI driven) automations that will improve our go-to-market strategy.

Primary Responsibilities

Design and implement AI-powered automations to streamline activities related to sales and marketing, including:

● Personalized outreach based on prospect data and behavior

● Automated content generation for SEO and marketing campaigns

● Analysis of sales interactions to deliver tailored demo recommendations

● Intelligent lead scoring and routing based on engagement patterns

● Integrate AI tools with various platforms (HubSpot, Gong, LinkedIn, etc.) to create end-to-end solutions

● Develop documentation and governance frameworks for AI automations

● Monitor automation performance and optimize for improved efficiency and effectiveness

● Collaborate with marketing, sales, and product teams to identify new automation opportunities

● Maintain best practices for prompt engineering across different AI platforms

Required Qualifications

● Excellent and creative problem-solving skills, with attention to detail and quality

● 3-5 years of experience in marketing technology, sales operations, or development or similar technical role

● Strong programming skills with proficiency in Python and experience with automation platforms (Zapier, Make, etc.)

● Experience with SQL and data analysis tools

● Experience with using AI tools for development

Preferred Qualifications

● Experience with web development fundamentals and REST API integrations

● Experience with major AI APIs (OpenAI, Anthropic, etc.) and understanding of prompt engineering

● Knowledge of marketing/sales platforms like HubSpot, Gong, Salesforce, etc.

● Knowledge of conversational design and natural language processing concepts

● Familiarity with B2B SaaS marketing and sales processes

● Understanding of data privacy regulations and AI governance principles