Head of Marketing

SKELAR is a venture builder that creates international product IT companies following the rules of the venture capital world. Together with co-founders, we build strong teams to launch product-driven IT businesses and win in global markets.

Currently, SKELAR operates over a dozen businesses in various niches — from EdTech to marketplaces. These are companies featured among Ukraine’s top startups and product businesses, ranked at the top of the App Store, and building platforms used by millions of people. SKELAR businesses have also been covered by global media such as TechCrunch, Wired, and others.We’re proud of our strong team of 1000+ professionals with deep expertise and ambitious goals. Our people are the company’s greatest asset, which is why we choose to build our businesses alongside the best talent on the market.

We’re currently looking for a Head of Marketing to lead our already-formed, incredibly strong marketing team. This person will scale existing traffic sources, launch new ones, and make high-level strategic decisions. We’re not just looking for someone to do the job — we’re looking for a like-minded partner to help us build something truly big.

The role is full-time, based in Kyiv or Warsaw (office or hybrid format).

What challenges await:

– Full ownership of the marketing function — Performance, Creatives, Landing Pages, Funnel Optimization – Scaling marketing budgets while improving ROAS and reducing CAC – Enhancing existing marketing processes and building new solutions to fuel business growth – Setting up seamless collaboration across UA, Creatives, Product, and Analytics teams – Establishing structured testing processes: systematic approach to hypotheses, A/B testing in acquisition, onboarding, and creative concepts – Launching new channels and developing alternative user acquisition strategies (influencers, organic, PR, etc.)

What matters to us:

– 4+ years in marketing, including 2+ years in leadership roles (Lead/Head of Marketing, Growth Lead, etc.) – Strong experience in performance marketing (Meta, TikTok, Google Ads) with large budgets – Analytical mindset and ability to work with core metrics: ROAS, LTV, CAC, retention – Understanding of the full-funnel approach: from creative to conversion and payment – Experience in building and growing teams: hiring, motivating, bringing structure – Experience working with Tier-1 markets – English level: Upper-Intermediate or higher (for working with platforms, analytics, and partners)

Beyond building businesses, we also develop SKELAR Foundation, a charitable initiative launched by our employees. Through the foundation, we fund and implement projects aimed at overcoming the consequences of war and rebuilding Ukraine.

SKELAR is a place for people who want to realize their potential by building successful companies — we call them the next big everything. We believe in their power and scale.

We're committed to building global tech businesses that contribute to Ukraine’s victory 🇺🇦

To make that possible, we’ve built a full-scale venture builder infrastructure:

– 8 in-house teams supporting all business needs: from recruitment and communications to finance and legal – A community of founders who’ve already launched multiple businesses and are ready to share practical experience – Internal professional clubs for marketers, engineers, finance, and recruitment – Access to training, courses, and industry events – Medical insurance and corporate doctor support

Let’s build the next big everything — together!