Creative Strategist

Currently, we're looking for a Creative Strategist to join us remotely on a full-time basis. The candidate should have strong domain expertise in mobile gaming and digital performance creative to lead the strategic direction of our ad creative efforts. This person will serve as a trusted advisor across teams, owning the strategic thinking, research, ideation, and delivery planning that powers our best-performing ad content. You’ll collaborate closely with Product, Creative Teams, and Customer Success to shape our high-performing video ads strategy.

Our customer develops an AI-powered platform that is used by multiple game development studios worldwide for the creation of various monetization media. We’re building a disruptive product for the gaming industry that mixes generative AI capabilities and other proprietary technologies, and we’re looking to grow our Unity team!

Key Responsibilities:

Strategic Ownership & Cross-Team Collaboration

• Act as a creative and domain expert—advise on best practices, drive creative solutions, and lead innovation.
• Work closely with Product, CS, and Creative Leads to define strategies, priorities, and development plans
• Provide creative and strategic input for PRDs (Product Requirement Documents), driven by insights and analytics

Market Research & Insights

• Conduct ongoing market research and competitive analysis to stay on top of trends
• Translate insights into actionable concepts and ideas across multiple game genres and formats
• Deliver trend analysis and domain insights to inform internal decisions and innovation

Performance-Focused Execution & Guidance

• Approve and guide initial deliveries—ensuring strong strategy alignment and meeting client requirements
• Evaluate concepts based on performance potential and data, rather than subjective preferences
• Approach every challenge and opportunity with creative solutions and a proactive mindset, and ownership
• Lead ideation sessions for new creative directions and campaigns, driven by objective thinking and aligned with data and performance goals
• Manage multiple projects and priorities with autonomy, ownership, and clarity

Requirements:

• 5–7 years of proven experience in creative strategy or user acquisition within the mobile gaming or creative marketing performance
• Deep domain knowledge of mobile gaming and creative content for performance marketing
• Proficiency in English—you’ll write, present, and collaborate globally
• Ability to juggle multiple projects and drive each forward with strategic clarity
• Strong communication and collaboration skills—you work well with Creative, Product, and CS
• A confident, self-sufficient thinker and doer—you take ownership and move things forward
• A true problem-solver with creative intuition and fluent in data analysis

What's in it for you:

• Flexible working hours and remote work options.
• Opportunity to work on cutting-edge AI technologies.
• Collaborative and innovative work environment.
• Professional development and growth opportunities.