СRM Operations Manager

Our client is an international online gaming company offering sports betting and casino services, with a significant presence in Latin America. Strategic focus is to deliver a high-quality, personalized gaming experience, leveraging advanced technology and localized services to cater to the preferences of the different Latin American players. Develop and launch own Casino Games, as well as operate own CRM, CS and Back-office platforms.

Perfect for those who aim to:

• Create and optimize user journeys within the existing CRM infrastructure;
• Collaborate closely with design and content teams to produce campaign creatives;
• Coordinate with local communication providers (SMS, Push, WhatsApp/Viber);
• Set up and manage regular user communication across product and external channels (email, push, in-app, SMS);
• Configure bonus mechanics integrated into the user journey;
• Develop promo mechanics for seasonal events, sports activities, and special campaigns;
• Work closely with the analytics team on segmentation and analysis of user behavior patterns.

Experience you’ll need to bring:

• 2+ years of experience in CRM within B2C online casino or sportsbook;
• Hands-on experience working with CRM platforms such as Optimove, Customer.io, Smartico, or similar;
• Solid understanding of bonus mechanics, retention logic, and player behavior;
• Experience with segmentation, cohort analysis, and key retention metrics (ARPU, LTV, churn, FTD segmentation);
• Ability to collaborate effectively with design, content, and analytics teams;
• Ability to own CRM campaigns end-to-end — from ideation to final analysis.

It's a perfect match if you have those personal features:

• Strong structural thinking and ability to design logical user flows;
• Data-driven mindset and analytical approach to decision-making;
• Creativity in developing promos and user communication;
• High level of responsibility, independence, and attention to detail;
• Flexibility and adaptability in a fast-changing environment.

Our clients offer competitive benefits to support your professional and personal growth, including:

• Health & Wellness Focus;
• Global Medical Coverage;
• Growth Opportunities;
• Benefits Programs (compensation for the gym/stomatology/psychological service & etc.);
• Performance-Driven Rewards;
• Dynamic Work Environment.

Apply, and let your growth journey begin.