User Acquisition Manager — ONYX

SKELAR is a Ukrainian venture builder creating international tech businesses. Together with our co-founders, we build strong teams to win on global markets. Today our portfolio includes dozens of businesses — from EdTech to marketplaces — featured in TechCrunch and Wired.

ONYX is a product that builds digital immunity and protects people's peace of mind in a world where privacy has become a scarce resource. We use AI not only to detect problems but to fix them on behalf of the user. Automated scanning and removal of data leaks, personalized tactical missions tailored to a specific device and carrier, interactive true crime series to boost Cyber IQ. It's a product reshaping the digital security market through AI technologies and a personalized approach.

3.2 billion accounts were compromised in 2024. People are looking for protection — and increasingly realize they need it. Onyx enters this niche with a different approach: not a set of utilities, but a personal assistant. AI that knows your specific device and carrier. True crime as edutainment. Guided UX instead of instructions.

A product can be perfect — but if the audience never finds it, it exists only for the team. We're looking for a Marketing Manager / UA Manager who will build the bridge between what we've created and the people who need it.

What you'll be building:
Every campaign launched is a decision. Which audience. Which message. Which moment. And it's the UA Manager who determines whether the product reaches the person who actually needs it — or whether the budget simply burns on irrelevant traffic.

You're not building campaigns — you're building a system of thinking: from the first test to a stable channel. Where every data insight becomes the next hypothesis. Where the creative team gets a clear signal: what resonates, with whom, and why.

The MVP launches publicly on the App Store (iOS, US market) on May 20, 2026. You'll build the UA system from scratch, all the way to the first dollar of return.

What we expect from you:
— You're confident with Meta Ads and TikTok, and understand the logic of scaling — not just launching.
— You read metrics — CPI, ROAS, LTV, CAC, Retention — and make decisions based on data.
— You have experience with quiz funnels and understand how the funnel impacts traffic quality.
— You brief the creative team in a way that turns a hypothesis into a clear signal, not just a "make it interesting" request.
— You're ready to build processes and automations where none exist yet.

Why this role is worth choosing:
Building from scratch — you're the architect of a new AI-driven UA system, not an executor of someone else's playbook.
Direct impact — the result of your work is visible in real time: in metrics, in growth, in unit economics.
A growing market — digital security grows 2x+ year over year, a natural tailwind for performance.
Startup + structure — fast decisions without bureaucracy, but with the experience and support of SKELAR.
Career growth — a real path from Senior UA Manager → Performance Lead → Head of User Acquisition based on results.

How we work: We're a fully AI-native team. 100% of code is generated by AI, all product documentation runs through Second Brain and Claude Code, we have our own AI creative generation system, automated support, and an analytics system. This isn't an experiment — it's our operational standard.

And most importantly: we teach this to everyone. You join with a basic understanding of AI tools, and you leave with the ability to build agents for your own tasks independently. You're not just working at a company that "does something with AI" — you're building AI systems around your own work and taking that skill with you for good.

SKELAR is an environment for self-realization for people capable of building successful companies. We plan to keep growing tech businesses, conquering global markets, and working for Ukraine's victory.

That's why we've built every opportunity inside our venture builder:
— 8 SKELAR Platform teams that ensure operational efficiency for our businesses: from recruiting and tech equipment to financial and legal architecture;
— A community of founders who have already launched more than one business and are ready to share practical experience;
— Internal clubs by professional area: marketing, development, finance, recruiting;
— Trainings, courses, conference attendance.

If the idea that digital security should be accessible to everyone resonates with you — and you want to build the growth of a product that proves it — apply for the role.