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Marketing

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Fit4Me — an innovative startup in mobile applications that helps people become better versions of themselves. Our specialization is fitness and health, and our main goal is to create convenient, effective, and motivating tools for achieving fitness goals.

"At Fit4Me, we believe that a healthy lifestyle should be easy, accessible, and enjoyable for everyone"

If you live and breathe marketing, love finding non-standard approaches to traffic acquisition, and want to work with substantial budgets in Tier-1 markets, this opportunity is definitely for you.

Position Objective: We're looking for a User Acquisition Manager with web-to-app conversion experience to scale on global markets. Your strength is effective management of advertising campaigns in Meta, budget optimization, and continuous data-driven improvement of results.

Your workflow:

Launch, manage, and scale advertising campaigns on Meta, as well as on Google and TikTok
Monitor effectiveness and optimize campaigns to maximize ROI
Responsibility for achieving key metrics (CPA, Spend, etc.)
Effectively allocate marketing budgets to achieve target ROAS
Track campaign results using analytics and make data-driven decisions to optimize user acquisition strategies
Conduct A/B testing of campaigns and advertising creatives
Monitor industry trends and competitor strategies
Work closely with the Marketing team and co-founder
Participate in creative brainstorms, generate new ideas and hypotheses

Must-have experience:

3+ years of experience in User Acquisition, focusing on mobile and web applications with subscription models. Experience in attracting users through the web-to-app funnel is mandatory
Successful cases of managing advertising budgets in Facebook Ads from $200,000
Deep understanding of marketing metrics (CPM, CTR, CPC, CR, CPA, ROAS, ROI, LTV, CAC, Churn, Retention) and their relationship with the company's financial indicators
Experience with Google Analytics, Amplitude, Tableau
English at Intermediate level or higher

Key soft skills:

You follow a data-driven approach and work according to the principle of hypothesis testing
You have an analytical mindset and make decisions based on data
You develop innovative strategies for user acquisition, boldly generate ideas, and aren't afraid to actively test hypotheses
You approach work with a clear plan and know how to prioritize
You have complete autonomy without the need for constant supervision

What you'll get working with us:

Freedom to implement your own ideas: launch new funnels and test your own approaches
Independence and responsibility in decision-making: complete control over your area and space for experimentation
Work with substantial budgets from 200k: explore, test, scale — we support innovation
Opportunity to work in the highly competitive Health & Fitness niche during active scaling
Career development: work in an ambitious team with 20+ Marketing professionals
Development at company expense — training, access to the best marketing courses and platforms
Flexible schedule and Remote-First — work from wherever is convenient, results are what matter
Minimum bureaucracy and micromanagement — we value speed and initiative
Well-being — we care about your inner state and peace of mind. We maintain work-life balance and invite you to cozy online meditation sessions weekly
Ukrainian team that creates an amazing product together for the entire world

Your journey: interview with Recruiter > Test assignment > interview with co-founder > Job Offer 🚀