Director of Marketing

We’re looking for a Director of Marketing to own and execute our full B2B marketing strategy. 

This role reports directly to the CEO/CRO and works closely with sales, delivery, and executive leadership.

This is a hands-on role. You’ll be expected to both strategize and execute. If you prefer purely strategic roles with big teams, this isn’t the right fit.

But if you want to own a marketing function end-to-end, see direct impact from your work, and build something meaningful at a company with real Fortune 500 clients and proven AI expertise, this is an opportunity to do that.

What you’ll own

Go-to-Market strategy & positioning

• Define and continuously refine Xenoss go-to-market strategy across target industries and ICP segments
• Identify and prioritize high-potential verticals (e.g., manufacturing, oil & gas, finance) based on market signals, demand, and sales feedback
• Develop clear positioning and messaging frameworks tailored to enterprise buyers (CTOs, Heads of Data, CIOs)
• Align GTM strategy with sales to ensure consistent pipeline generation and high-quality opportunities
• Translate GTM into actionable channel strategy (SEO, content, outbound, partnerships), with clear prioritization and expected impact

SEO & organic growth

• Develop and execute an SEO strategy targeting enterprise AI and data engineering keywords
• Track performance via Ahrefs, Google Search Console, and GA4
• Optimize for emerging AI traffic sources

Content marketing

• Lead content strategy for blog (15-20 articles/month), and downloadable assets
• Write all content for technical accuracy (possibility to do it with AI), SEO optimization, and brand voice
• Develop case studies, whitepapers, sales presentations, and thought leadership pieces 

Demand generation

• Own email marketing program
• Develop landing pages and conversion optimization
• Track and improve MQL generation from inbound channels
• Coordinate with sales on lead quality and pipeline contribution

Social media & personal branding

• Manage LinkedIn company page strategy
• Coordinate executive personal brand campaigns (CEO and other leaders)
• Oversee LinkedIn newsletter program 
• Develop shareable content formats (carousels, graphics, video)

PR & brand awareness

• Identify and secure placements in target publications
• Manage paid guest posting and sponsored content
• Coordinate award submissions and speaking opportunities
• Build brand recognition to match domain authority growth

Analytics & reporting

• Build and maintain marketing dashboards
• Track KPIs across all channels
• Report to leadership on performance, insights, and recommendations
• Conduct competitor analysis and market research

Requirements

Experience

• 5+ years in B2B marketing, preferably in tech/SaaS/consulting
• Proven track record of driving organic traffic growth and lead generation
• Experience managing content teams and external agencies
• Hands-on SEO experience 
• Strong content writing, editing, and quality control skills

Technical skills

• Proficient in Ahrefs (or similar SEO tools), Google Analytics 4, Google Search Console
• Experience with HubSpot or a similar marketing automation platform
• Understanding of technical SEO fundamentals
• Comfortable with data analysis and reporting

Industry knowledge

• Familiarity with AI, data engineering, or enterprise technology space
• Understanding of B2B buying cycles and enterprise decision-makers
• Ability to translate technical concepts for business audiences

Soft skills

• Self-directed and comfortable owning outcomes with minimal oversight
• Strong written and verbal communication
• Ability to manage multiple projects and priorities simultaneously
• Comfortable working in a fast-paced, resource-constrained environment
• English: advanced (C1+)

Nice to have

• Experience marketing to C-level personas
• Background in AdTech, FinTech, or industrial sectors
• Familiarity with GEO (Generative Engine Optimisation) and AI traffic
• Experience with executive thought leadership programs
• Understanding of ABM (Account-Based Marketing) strategies

What we offer

• Competitive salary based on experience
• Remote-first work environment
• Opportunity to shape marketing strategy for a growing AI consultancy
• Direct access to the CEO/CRO and the executive team
• Ownership of outcomes with autonomy to execute