ASO Manager

nouns. is a forward-thinking product company focused on building cutting-edge iOS applications in the Utilities category for Tier-1 countries.We aim to provide seamless, efficient, and valuable solutions that improve the lives of millions of users worldwide.

Our team thrives on innovation, collaboration, and a passion for excellence. Together, we are reshaping the Utilities market with products that inspire and deliver.

Are you ready to be part of this journey? Welcome aboard!

What you’ll do:

• Develop and execute the full ASO strategy for Apple App Store .
• Perform keyword research, clustering, and localization for core markets .
• Optimize metadata, screenshots, icons, videos, CPPs, and in-app events to maximize visibility and conversion.
• Design and analyze A/B tests to improve funnel performance (e.g., via SplitMetrics, StoreMaven).
• Build and manage an in-app event strategy to boost engagement and featuring opportunities.
• Stay up-to-date with App Store algorithms, trends, and Apple guidelines.
• Monitor competitors and identify new growth opportunities.

What’s required:

• 3+ years of proven ASO experience with global iOS apps (must include the US market).
• Deep expertise in App Store Connect and the App Store ecosystem.
• Strong track record in keyword research, metadata optimization, localization, and conversion rate optimization.
• Hands-on experience with leading ASO tools .
• Experience running and analyzing A/B tests with statistical significance.
• Demonstrated success in driving organic installs and improving conversion rates through ASO.
• Strong analytical mindset and ability to translate data into actionable insights.

Nice to Have:

• Experience with Utilities category (cleaners, VPNs, productivity tools, etc.).
• Hands-on experience running and optimizing Apple Search Ads.
• Previous collaboration with Apple managers to secure featuring opportunities.
• Familiarity with the broader UA/paid acquisition funnel and how it interacts with ASO.

Perks and Benefits:

• Competitive Compensation: We offer a competitive salary package that reflects your skills, experience, and contribution to the company's success. We believe in recognizing and rewarding your hard work.
• Opportunity for Growth: We provide ample opportunities for career advancement and professional growth. You will have the chance to work on cutting-edge technologies and expand your skillset.
• Innovative Work Culture: We value creativity and provide an atmosphere that fosters learning and experimentation.
• Flexible Work Arrangements: We understand the importance of work-life balance. Enjoy the flexibility of remote work options, flexible working hours, and a supportive work environment that allows you to manage your personal and professional commitments.
• Exciting Projects: Be part of exciting and challenging projects that push the boundaries of technology. You will have the opportunity to work on innovative IT products that have a real impact on users' lives.
• Team Collaboration: Join a diverse and talented team of professionals who are passionate about their work. Collaborate with experts from different fields and learn from their unique perspectives, fostering personal and professional growth.

Join our team and contribute to our success in delivering effective and innovative advertising campaigns.