np. Python, Warszawa, Startup

Senior Google Ads Manager (PPC)

12000 - 17000 PLN
Brutto / Miesiąc / B2B
Remote
Pełny etat
Marketing
Angielski: Upper-intermediate
Apply
What will you be responsible for?
  • Development and execution of paid search strategy for one of our products;
  • Creating and managing paid search campaigns in Google Ads;
  • Supporting your search campaigns with display and retargeting campaigns;
  • Optimizing PPC campaigns to maximize profitability;
  • Analysis and reporting on campaign performance while delivering clear takeaways, spotting optimization opportunities, and planning next steps:
    • Identification of growth opportunities to maximize profit;
    • Suggesting, launching, and analyzing qualitative metrics improvement tests;
  • Ad copywriting and editing, cooperation with designers for getting ad assets done/approved;
  • Working together with the Product Team to improve landing pages and conversion funnel.
Skills & qualities needed:
  • 3+ years of successful experience managing performance-based campaigns in Google Ads (with a proven track record)
  • Experience working with the US and other English-speaking markets
  • Experience in managing large budgets and large amounts of data
  • Strong analytical skills: in-depth understanding of campaign measurement, proven ability to analyze and interpret data and arrive at a “so what” conclusion
  • Comprehensive knowledge of A/B split testing and statistics
  • High proficiency in Excel and/or Google Sheets
  • Deep understanding of how to optimize CPA for profit maximization:
    • You know exactly how to improve QS and increase IS in Google Ads
  • Ad copywriting and editing skills
  • Previous experience in LP optimization, a basic understanding of UX
  • Excellent prioritization and project management skills
  • Desire to come up with solutions for the work challenges (rather than problems)
  • English — Intermediate and higher
As a plus:
  • Knowledge and understanding of user tracking, measurement, and attribution with Google and other tools
  • Experience with GDN, video, or social media ads
  • Ownership of your stream of work and business results, a “get things done” attitude and a bit of a “hustle” mentality are the qualities that our team values the most.
Product
100 - 300
Branża
Edtech/Education

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