What will you be responsible for?
- Development and execution of paid search strategy for one of our products;
- Creating and managing paid search campaigns in Google Ads;
- Supporting your search campaigns with display and retargeting campaigns;
- Optimizing PPC campaigns to maximize profitability;
- Analysis and reporting on campaign performance while delivering clear takeaways, spotting optimization opportunities, and planning next steps:
Identification of growth opportunities to maximize profit;
Suggesting, launching, and analyzing qualitative metrics improvement tests;
- Identification of growth opportunities to maximize profit;
- Suggesting, launching, and analyzing qualitative metrics improvement tests;
- Ad copywriting and editing, cooperation with designers for getting ad assets done/approved;
- Working together with the Product Team to improve landing pages and conversion funnel.
Skills & qualities needed:
- 3+ years of successful experience managing performance-based campaigns in Google Ads (with a proven track record)
- Experience working with the US and other English-speaking markets
- Experience in managing large budgets and large amounts of data
- Strong analytical skills: in-depth understanding of campaign measurement, proven ability to analyze and interpret data and arrive at a “so what” conclusion
- Comprehensive knowledge of A/B split testing and statistics
- High proficiency in Excel and/or Google Sheets
- Deep understanding of how to optimize CPA for profit maximization:
You know exactly how to improve QS and increase IS in Google Ads
- You know exactly how to improve QS and increase IS in Google Ads
- Ad copywriting and editing skills
- Previous experience in LP optimization, a basic understanding of UX
- Excellent prioritization and project management skills
- Desire to come up with solutions for the work challenges (rather than problems)
- English — Intermediate and higher
As a plus:
- Knowledge and understanding of user tracking, measurement, and attribution with Google and other tools
- Experience with GDN, video, or social media ads
- Ownership of your stream of work and business results, a “get things done” attitude and a bit of a “hustle” mentality are the qualities that our team values the most.