User Acquisition Manager (Leaply)

SKELAR is a venture builder that creates international IT product companies following the rules of the venture investment world. Together with co-founders, we assemble strong teams to launch IT product businesses and succeed in global markets.

We are currently looking for a User Acquisition Manager for one of our businesses — Leaply.Leaply is an ecosystem of interconnected digital and physical products aimed at improving the quality of life.

What you need to know about the business:Markets of presence: USA, Canada, UK, Australia, New Zealand.

Products:

• We are developing a habit-building app;
• A brand of supplements for enhancing productivity and overall well-being.

Monetization:

• In the digital direction — a subscription model;
• In the physical direction — both subscription and transactional models.

Acquisition channels: Meta (Facebook, Instagram, etc.), Google, referral program.

Stage: positive unit economics already established, active scaling — revenue growth projected to increase nearly 10x by the end of this year.

Team:

• Launching their third business together and have experience with successful exits.
• Possess unique market knowledge that increases the chances of success — they have worked with this business model before and have created products for this audience.
  

Core values: direct and open communication, quick decision-making, aggressive and ambitious goals.

We are looking for the first Marketing Manager in the physical business vertical, whose responsibilities will include:

• Building unit economics: testing various traffic channels, optimizing ROAS, etc. 
• Collaborating with content and design teams to create advertising materials. 
• Managing ad accounts, performance analytics, etc. 
• Working with the product and technical team to create effective conversion funnels. 
• Researching direct and indirect competitors regarding channels, ad materials, and successful user acquisition approaches.

What is important to us:

• At least 2 years of experience in performance marketing.
• Strong analytical skills, ability to analyze large amounts of data, and draw conclusions (factor analysis, ability to find cause-and-effect relationships, prioritization).
• English at B2+ level.
• Creativity and the ability to generate new ideas and hypotheses.
• Confident proficiency in Excel and Google Sheets.

Will be a plus:

• Experience with advertising platforms like Meta, Google, TikTok Ads, AppLovin, Vungle, Taboola.
• Experience with AppsFlyer, Adjust, Tableau, Airtable.
• Experience with markets in the USA, Canada, Australia, and the UK.

You can expect:

• High market compensation.
• Office in Warsaw.
• Health insurance.
• Office meals, gym, etc.

We are an investment of the SKELAR venture builder, which:

• Has over 10 B2C businesses in its portfolio— providing access to advice or assistance.
• Provides access to payment infrastructure with the best payment success rates for our business model in the market.
• Offers financial and legal support in our target locations, protecting us from the risks of improper business administration.
• Organizes internal clubs for professional fields: marketing, development, finance, recruiting.— Besides businesses, develops the SKELAR Foundation charity fund, led by employees to support the Ukrainian Armed Forces.— through this initiative, we create and fund large projects that help bring us closer to victory.

Let’s build the next big everything together!