Senior ASO Specialist

UPSTARS – a product IT company where both people and brands take off. 🚀

Our main focus is technological solutions and B2B services for international clients. We launch stellar projects in the iGaming industry, gaining recognition and top ratings in industry rankings. ✨

And yes, supporting a legal and transparent market in Ukraine is a must-have for us – that’s why we were the third company in the country to obtain a B2B license for providing services in the gambling sector.

In 2025, we are actively scaling both our projects and dream team. To strengthen our Acquisition team, we are looking for a Senior ASO Specialist.

✅ Your future tasks:

• Perform text and visual optimization of app pages in App Store and Google Play Store.
• Conduct market and competitor analysis.
• Gather semantic core, create text and visual metadata, including localization for different regions.
• Prepare technical specifications for copywriters, designers, and developers.
• Manage App Store Connect and Google Play Console developer accounts: publish apps, update content, and monitor key metrics.
• Develop and implement ASO strategy.
• Formulate and test growth hypotheses.
• Evaluate promotion effectiveness and adjust strategies accordingly.

💪 Your skills:

• 3+ years of experience in ASO within iGaming.
• Strong analytical skills.
• Experience in promoting iOS and Android apps in international markets.
• Experience with incentivized traffic.
• Proficiency in ASO tools and app store consoles.
• Experience with SEO tools and relevant platforms.
• Ability to create technical tasks for developers, designers, and copywriters.
• Deep understanding of app ranking algorithms (ranking, filters, moderation).
• Knowledge of tools such as Google Trends, Google Keyword Planner, Keyword Tool, Asomobile, Data.ai (App Annie), AppMagic, Keitaro, Octo Browser.
• English proficiency – Intermediate or higher.

🤞 Nice to have (but not critical):

• Experience working with tier-1 markets in iGaming.
• Experience in SEO or other organic traffic sources.
• Experience in automation and process-building within iGaming teams.

🌟 What we offer:

• We take on challenging and ambitious tasks that unlock potential.
• We speak clearly and openly, even about complex things.
• No bureaucracy or outdated processes – we value freedom of action.
• We develop our own technological solutions from scratch.
• We use cloud storage, Kubernetes, and other advanced digital tools.
• We automate routine tasks to focus on growth and innovation.
• Career growth: clear progression plans, Performance Reviews, training, and mentoring programs.
• A team with strong values – we work, relax, and support each other together.

🍪 Must-haves:

• Work from anywhere – choose between office or remote work.
• Official employment in Ukraine or Poland – we support you with paperwork and documentation.
• 20 working days of paid vacation, public holidays, and sick leave – we believe in work-life balance.
• Medical insurance at top clinics and mental health support via Pleso.
• Benefit Cafe – monthly allowance for hobbies, sports, and personal interests.
• Events & activities – workshops, team-building activities, and corporate events.
• Learning opportunities – personal learning budgets, corporate English courses, workshops, and an online library.

❗️ Important Information:

• We do not have clients who use our solutions or services on the Ukrainian market.
• We do not work with clients from the aggressor country or any other Russian-speaking market.

Are you eager to grow, learn, and be part of a game-changing product development process? Let’s connect! 😉 🚀