Performance Marketer / Targeting Specialist (Mobile Apps)

Location: Remote

Engagement: Part-time

We’re looking for a Performance Marketer / Targeting Specialist with hands-on experience in launching and scaling mobile apps. You’ll play a key role in driving user acquisition and growing our mobile product in new markets.

Responsibilities:

• Plan, launch, and optimize paid advertising campaigns (Facebook/Meta Ads, Google Ads, TikTok Ads, etc.)
• Analyze campaign performance and manage ad budgets effectively
• Research and define target audiences and competitors
• Collaborate on creative assets: provide briefs, test variations, and analyze outcomes
• Deliver regular performance reports and insights for strategic improvements

Requirements:

• Proven experience in mobile app marketing (must-have)
• Deep knowledge of Meta Ads Manager, Google Ads, TikTok Ads, etc.
• Strong analytical skills (experience with tools like Google Analytics, Appsflyer, or similar)
• Self-driven, detail-oriented, and result-focused
• English proficiency (strong advantage)

Nice to Have:

• Understanding of ASO (App Store Optimization)
• Experience in soft-launch or pre-launch campaigns
• Background in startups or AI-driven projects