Head of Digital/Head of Acquisition

🔹 You don’t just manage traffic — you tame it.

🔹 You don’t just plan strategies — you create magnets for players.

🔹 You don’t just analyze numbers — you see opportunities for explosive growth.

If your world is large-scale digital campaigns, sharp analytics, and marketing solutions that change the game, then we have the challenge for you.

Softsich is a young and ambitious company rapidly gaining momentum in the iGaming world. We are looking for an experienced Head of Digital/Head of Acquisition. Your role will not only involve leading Media Buying and SEO teams but also creating strategies that truly change the game! Ready to take on this challenge? Let’s discuss how you can become part of our team! 🚀

Responsibilities:

• Media Buying Team Management: Organizing, overseeing, and developing specialists (Facebook, Display) to achieve set KPIs.
• Strategic Planning: Developing and implementing new strategies aimed at attracting players and increasing conversion rates.
• Cross-departmental Coordination: Close collaboration with all internal departments (CRM, Support, Dev, BI, Design, Product) to create a high-conversion player flow and boost ADPU.
• SEO Initiatives Management: Overseeing the SEO stream to increase organic traffic.
• Remarketing Campaign Development, Control, and Optimization: Planning, implementing, and analyzing the effectiveness of remarketing and retargeting strategies.
• Analytics and Optimization: In-depth analysis of brand metrics, identifying problem areas in marketing processes, and developing actions to improve conversion and traffic ROI.
• Market and Trend Monitoring: Continuously tracking trends in the iGaming sector, analyzing the competitive landscape, and introducing innovative solutions to marketing strategies.
• Budget Management: Optimizing expenses, controlling the budget, and ensuring high return on investment (ROI).

We’re a match if you have:

• Experience leading Media Buying/SEO teams, with the ability to effectively organize work, motivate, and develop employees.
• Expertise in developing and implementing comprehensive digital strategies aimed at audience acquisition and conversion optimization.
• Experience with paid advertising tools and platforms (Facebook, Display) and knowledge of current industry trends.
• Expertise in website optimization, boosting organic traffic, and using analytical tools to monitor and improve marketing metrics.
• The ability to plan, implement, and analyze the effectiveness of remarketing and retargeting campaigns.
• Strong analytical skills, with the ability to identify problem areas and make data-driven decisions to optimize player flow.
• Experience in cost optimization, budget control, and increasing ROI.
• A collaborative mindset, with the ability to work effectively with various departments to achieve common goals.

What we offer:

• Competitive salary.
• Remote work or the option to work in a modern office (Warsaw).
• Flexible working hours.
• An incredibly friendly team, where everyone is ready to share experiences, help, and support each other.
• Annual paid vacation — 24 working days.
• Paid sick leave.
• No energy spent on businesses or partners connected to aggressor countries.
• Compensation for conference and business trip expenses.
• Birthday greetings.
• Online and offline team-building events.
• Corporate holidays.

Do you see opportunities where others see limitations? 🚀 If your heart beats in the rhythm of digital marketing and strategic thinking is your superpower, we’re waiting for you!

Join Softsich to create innovative marketing solutions and revolutionize the iGaming industry together. Send your resume and start your journey towards new career heights with us!