Head of Marketing

Honeycomb Software is a global software development company working with startups, scale-ups, and enterprises in the Energy, Oil & Gas, Healthcare, and MedTech domains.  

We’re looking for a Marketing Team Lead who will take full ownership of our marketing function — from strategy to execution — and shape the team structure based on current needs and  goals. The role will cover both marketing for Honeycomb Software as a service vendor and employer, and marketing services development as a new offering for our clients. 

The ideal candidate will have a proven track record in working closely with stakeholders, product, and sales teams to create and implement successful marketing strategies. 

Key Goals: 

• Increase brand awareness to: 

• Accelerate the hiring process  

• Attract more leads and clients, support overall sales growth 

•  Sell marketing services and lead their execution. 

Key Responsibilities: 

• Audit, rebuild, and execute a marketing strategy for Honeycomb Software  

• Develop, and promote marketing as a new offering for our clients and leads 

• Plan, launch and lead marketing projects from conception to completion 

• Review, manage, and grow the internal marketing team (currently includes a Content Manager and Graphic Designer) 

• Launch or/and supervise email marketing and social media campaigns, primarily on LinkedIn and other platforms 

• Coordinate advertisement campaigns on multiple platforms and media outreach efforts 

• Participate in marketing event support, including webinars, industry conferences,etc. 

• Conduct internal management sessions with the team, communicate with the customer, and analyze customer feedback 

• Monitor performance using analytical tools and adjust strategies as needed 

• Participate in presale calls to improve proposals with the Business Development department 

• Define priorities, set goals, and ensure timely and high-quality execution  

• Track performance, analyze results, and adjust strategy accordingly 

What We Expect: 

• 5+ years of experience in B2B marketing including IT or software development domain 

• 1+ years of experience on a management role  

• Understanding of marketing and go-to-market strategies 

• Strategic thinking and hands-on experience in executing marketing campaigns  

• Excellent communication skills and ability to present ideas to the customer 

• Strong sales enablement skills, including creating presentations, whitepapers, case studies, and other sales materials 

• Expertise in content and brand marketing strategies, focusing on materials that educate and engage customers 

• Experience in market research and product positioning to inform product messaging and marketing strategies 

• Experience running advertisement campaigns and effective media outreach 

• Expertise in managing marketing campaigns using HubSpot, and other tools 

• Familiarity with Google Analytics or other analytical tools 

• Proven ability to manage multiple projects, coordinate teams, and build timelines to ensure timely execution of marketing initiatives 

• Familiarity with the U.S. and European markets 

• Upper-Intermediate or higher level of English (both written and spoken) 

What We Offer: 

• Full ownership of the marketing direction  

• Flexibility to build and lead your ideal team  

• Be part of a company that values creativity and collaboration 

• Flexible working hours and hybrid/remote options  

• Competitive salary and benefits package 

• Opportunity to develop a new business direction within the company 

Ready to lead marketing with impact and autonomy? Let’s apply!