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Marketing

remote

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Fit4Me — an innovative startup in mobile applications that helps people become better versions of themselves. Our specialization is fitness and health, and our main goal is to create convenient, effective, and motivating tools for achieving fitness goals.

"At Fit4Me, we believe that a healthy lifestyle should be easy, accessible, and enjoyable for everyone"

Position Objective: We're looking for a Product Analyst who will become a reliable partner for the product and marketing teams, helping to make data-driven decisions to grow key business metrics.

Your workflow:

Deep study of product indicators (metrics, monetization, data)
Audit and improvement of existing analytical tools (Firebase, Appsflyer, Amplitude)
Creating a dashboard system, implementing A/B testing, and developing LTV models and financial forecasting
Analyzing A/B test results and incorporating findings into product strategy
Setting up events for new features and tasks
Measuring the effectiveness of new features and their impact on key indicators
Systematic updating of business plans considering market changes and product metrics
Ensuring consistency of analytical data with company business goals
Effective communication with product managers, leadership, and other departments

Expected results from you:

Impact on main project indicators (LTV and CAC)
Assessment of current state and optimization of analytical processes
Calculation of A/B test results and integration of findings into product strategies
Preparation of events for new tasks
Evaluation of new features' effectiveness and their impact on key metrics
Ensuring synchronization of analytics with business goals

Must-have experience:

3+ years of experience as a Product Analyst or Data Analyst (entertainment, utilities, health&fitness)
Experience with mobile application analytics in the Health & Fitness field
Understanding of subscription models and experience with monetization metrics
Proficient with analytical tools — Amplitude, AppsFlyer, Tableau (or similar), Firebase
Experience building LTV models and financial forecasts
Strong SQL skills for working with data
Experience conducting and analyzing A/B tests
Understanding of key product and marketing metrics (CR, ROI, LTV, Retention)

Key soft skills:

Analytical mindset and critical thinking
Ability to structure and visualize information
Proactivity and desire to influence product decisions
Communication skills for effective interaction with different teams
Ability to explain complex data in simple language for non-technical stakeholders
Attention to detail and systematic approach to working with data

Advantages:

Understanding of marketing channels, attribution (MMP), specifics of different acquisition types
Experience with web funnels, tracking tools (GTM/GA/pixels); understanding of server2server communication (Conversion API etc)
Experience with mobile stores, understanding their analytics
Knowledge of subscription tracking systems (Revenue cat, ROI360 from appsflyer)

What you'll get working with us:

Real impact on the product and business — each of your data-driven decisions affects an audience of millions of users
Chance to build a product analytical system from scratch
Independence and responsibility in decision-making: complete control over your area and space for experimentation
Opportunity to work in the highly competitive Health & Fitness niche during active scaling
Career development: work in an ambitious team with 20+ Marketing professionals
Competitive salary based on your experience and level of impact
Flexible schedule and Remote-First — work from wherever is convenient, results are what matter
Minimum bureaucracy and micromanagement — we value speed and initiative
Well-being — we care about your inner state and peace of mind. We maintain work-life balance and invite you to cozy online meditation sessions weekly
Development at company expense — training, access to the best marketing courses and platforms