In 2026, recruiting is finally no longer just a supporting business function. For candidates, it is no longer a set of internal company procedures, but a lived interaction experience — from the first message to the final decision. That is why hiring is increasingly viewed as a product, with its own UX, logic, flaws, and points of friction. Candidates evaluate a company not by presentations or career pages, but by real human touchpoints: the tone of communication, the consistency of the process, and the ability to explain decisions. In this sense, recruiting follows the same rules as any service: if the interaction is inconvenient or opaque, the user simply leaves.
In the fast-paced world of Web3, where innovation and technology intersect, the job market evolves as quickly as the technology itself. Every role requires not only technical acumen but also adaptability, curiosity, and an authentic understanding of decentralized ecosystems. As a Web3 Talent Acquisition Specialist, I’ve reviewed hundreds of applications, each one a reflection of both capability and care. And if there’s one lesson I’ve learned, it’s this: a great application is more than a submission, it’s a story.
In today’s tech world, a specialist’s success is defined not only by their knowledge of programming languages or ability to write flawless code. Soft skills — the interpersonal and cognitive abilities that enable quick learning, flexible thinking, and effective collaboration — are playing an increasingly important role. This is especially evident in the Web3 space, where technologies evolve at lightning speed, standards are constantly shifting, and community expectations grow more complex. In this environment, soft skills often become the decisive factor that separates a good professional from a true industry leader.
AI broke into our daily lives quite recently. Just a few years ago, the world saw for the first time how ChatGPT works. It became the first AI product for most users around the globe. Not much time has passed, and leading global companies have begun launching their own alternative products. News headlines were filled with announcements of new AI solutions: Google presented Gemini Anthropic — ClaudeMicrosoft — CopilotIn China, DeepSeek appeared In the USA, company X (formerly Twitter) launched its own AI
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