Since last year I've spent countless hours studying and applying Behavioral Economics, Social Psychology and Behavioral Science in general. Some time ago I've started a dedicated Behavioral Science Channel. And today I'd like to introduce you to the Fogg Behavior Model. One of my favorites.

4 years ago I joined Vimeo as a Senior Product Manager with a team of 8 people. Today I'm a Sr. Director of Product, leading a team of 60+* and a product suite that's attributing to $100m ARR. Below I'll share how and why I was promoted, and how my goals, responsibility, and expectations towards me changed at every stage of the journey.