Summary

We are looking for a Head of Media Buying to lead and scale a high-performance media buying function in the iGaming arbitrage space.

This role sits at the core of our business, joining unit economics control, traffic strategy, and tech stack design to turn media spend into predictable profit.

We’re seeking a specialist who combines hands-on performance marketing expertise with a strong operational mindset, capable of building a machine that scales efficiently across channels and geographies.

Who we are

We are a next-gen performance marketing agency operating the arbitrage model in the iGaming niche.

Our model combines deep media buying expertise with an advanced AI layer that automates and augments key parts of the acquisition workflow — including campaign planning, budget allocation, creative generation, audience targeting, and real-time optimization.

Instead of relying solely on manual media buying, we are building a highly automated UA engine where humans define strategy and edge, while AI executes, tests, and scales.

It allows us to maximize ROI, shorten feedback loops, and create a sustainable competitive edge in a fast-growing iGaming niche.

Core responsibilities

Strategic goals

Own and optimize unit economics across all acquisition channels (CPA, LTV, ROI, payback periods)
Define and continuously refine the traffic strategy across paid social, search, native, programmatic, and affiliate sources
Identify and scale high-performing GEOs, funnels, and offers
Build a repeatable framework for testing, validating, and scaling campaigns
Establish a strong data-driven culture around decision-making and performance evaluation

Execution

Lead day-to-day media buying operations across multiple channels (e.g., Meta, Google, TikTok, native, CTV, push, display, mobile)
Manage and mentor a team of media buyers
Oversee campaign lifecycle: launch > optimization > scaling > saturation management
Drive continuous experimentation across creatives, funnels, and targeting strategies
Implement and refine key elements of the stack: tracking, attribution, and analytics setups (trackers, postbacks, anti-fraud, etc.)

Collaboration

Work closely with the creative team to develop high-converting ad concepts and iterate rapidly
Partner with business development to source and validate offers
Collaborate with the AI / automation team to design and improve automated decision systems
Align with data engineering / analytics to ensure high-quality reporting and insights
Provide feedback loops between product, tech, and marketing to continuously improve performance

Organization

Build and scale the media buying team structure: roles, seniority levels, specialization by channel/GEO
Hire, onboard, and develop top-tier performance marketers
Establish internal docs: playbooks, SOPs, and best practices
Introduce performance tracking frameworks and accountability systems
Optimize team workflows to balance automation and human decision-making

Must-have

Hard skills

Deep expertise in performance marketing within iGaming or adjacent verticals: gambling, betting, sweepstakes, crypto, nutra, etc.
Strong hands-on experience with any paid traffic channels: Meta, Google, TikTok, DSPs, native networks, push traffic, etc.
Proven ability to manage high-budget campaigns with clear ROI accountability
Advanced understanding of tracking systems, e.g., Voluum, RedTrack, Binom and attribution logic.
Strong analytical skills: ability to interpret data and make fast, high-quality decisions under uncertainty

Experience

5+ years in performance marketing / media buying, with at least 2+ years in a leadership role
Proven track record in arbitrage or affiliate-driven environments
Experience scaling campaigns across multiple GEOs and traffic sources
Demonstrated success in managing and growing media buying teams

Soft skills

Strong ownership mindset, treats budget as your own capital
Ability to operate in a high-speed, high-uncertainty environment
Clear, structured communicator with a data-first approach
Highly adaptive and experimentation-driven
Strong leadership skills with the ability to mentor and challenge team members

Nice-to-have

Hard skills

Experience working with AI-driven marketing tools or automation systems
Familiarity with programmatic advertising and DSP ecosystems
Basic understanding of data engineering or scripting (SQL, Python)
Experience with creative automation and dynamic content generation

Experience

Background in building or scaling UA systems from scratch
Experience in hybrid models (agency + product)
Exposure to regulated markets and compliance frameworks in iGaming

Benefits

Above-market compensation with a strong performance-based bonus tied to ROI and profitability
Opportunity to directly influence and scale a high-growth profit center
Access to significant media budgets and freedom to test bold ideas
Work at the intersection of performance marketing and cutting-edge AI automation
Ability to build and lead a best-in-class MB team from the ground up
Flexible working environment with a focus on results, not process
Fast decision-making culture with minimal bureaucracy
Growth path into business leadership roles